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Meat Case Trends

Meat Case Trends. Retail Advisory Committee Albuquerque, NM. Data provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census)

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Meat Case Trends

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  1. Meat Case Trends Retail Advisory Committee Albuquerque, NM

  2. Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores

  3. Part 1: Total MeatFresh Pork/Ham/Beef/Chicken/All Other

  4. Total Meat – 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other Billions Source: FreshLook Marketing, year ending December 31, 2010

  5. Total Meat – Jan/Feb 2011 SummaryFresh Pork/Ham/Beef/Chicken/All Other Millions Source: FreshLook Marketing, January/February 2011 vs same time period year prior

  6. Total Meat – Jan/Feb 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other Millions Source: FreshLook Marketing, January/February 2010 vs same time period year prior

  7. Part 2: ShareWhole Muscle Beef/Beef Grinds/All Chicken/Fresh Pork

  8. Share BreakoutBased on Dollar Sales Source: FreshLook Marketing, year ending December 31, 2010

  9. Share BreakoutBased on Pound Volume Source: FreshLook Marketing, year ending December 31, 2010

  10. Average Pricing Source: FreshLook Marketing, year ending December 31, 2010

  11. Part 3: Selected U.S. Pork Segments

  12. U.S. Pork Segments2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  13. U.S. Pork SegmentsJan/Feb 2011 Summary Millions Source: FreshLook Marketing, January/February 2011 vs same time period year prior

  14. U.S. Pork SegmentsJan/Feb 2010 Summary Millions Source: FreshLook Marketing, January/February 2010 vs same time period year prior

  15. Part 3: U.S. Census Regions Pork Segments

  16. InfoScan Standard Regions

  17. Regional Breakout Summary2010 Dollar Sales Source: FreshLook Marketing, year ending December 31, 2010

  18. Regional Breakout Summary2010 Volume Source: FreshLook Marketing, year ending December 31, 2010

  19. CaliforniaPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  20. Great LakesPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  21. NortheastPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  22. SoutheastPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  23. Part 4: Feature Items

  24. Boneless Pork Chops Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10

  25. Boneless Pork ChopsAd Featuring Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  26. Spare Ribs Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10

  27. Spare RibsAd Featuring Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  28. Further Questions/Discussion? • Thank you!

  29. Appendix

  30. MidSouthPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  31. PlainsPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  32. South CentralPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  33. WestPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  34. Pork Chops BonelessAd Featuring & Placement 34 Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  35. Spare RibsAd Featuring & Placement 35 Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

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