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BodyWorksFitnessCenters

BodyWorksFitnessCenters

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BodyWorksFitnessCenters

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Presentation Transcript

  1. BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

  2. Overview • Marketing Goals • Current Promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image • Hip • Cutting-edge classes and equipment • Not just a place to work out • Acquire new members • Those without existing gym membership • Those who are members at other gym • Gamer as much publicity as possible • Attain strong promotional partners

  4. Current Promotions/Publicity • Running ads in several local newspapers and magazines • Feature in • ‘’US Health’’ magazine • ‘’Get Fit’’ magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on ‘’Whats New in NEW YORK’’

  5. Other Marketing Ideas • Food product cross-promotion • Protein bars • Bottled water • Other health foods • More health/news magazine features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising

  6. Next Steps… • Prep sales staff for opening day • Meet with potential promotional partners • Create premium item for giveaways • Preliminary plans for launch party HAVE A GRAT DAY!