Attitudes and Attitude Theories

Dec 31, 2012

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Importance of Attitude Research. Carl Hovland, founder of the Yale Attitude Research Program, initiated the scientific study of attitudes in the 1940'sa predisposition to respond favorably or unfavorably toward some attitude object" (Fishbein

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Attitudes and Attitude Theories

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Behavior and Attitudes

Definition. AttitudeA favorable or unfavorable evaluative reaction toward something or someone exhibited in one's beliefs, feelings, or intended behavior.Sometimes referred to as the ABC's of attitudes (affect, behavior, cognition). Attitude-Behavior Consistency . Despite intuitive belief that attitudes determine behavior, large body of research indicates that attitudes are actually a poor predictor of behaviorsThis begins with LaPiere (1934) and his travels with a Chinese couple1 out of 1841145

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PERSUASIVE COMMUNICATION THEORIES OF PERSUASION AND ATTITUDE CHANGE

PERSUASIVE COMMUNICATION THEORIES OF PERSUASION AND ATTITUDE CHANGE. YALE ATTITUDE CHANGE PROGRAM . YALE ATTITUDE CHANGE PROGRAM . PROCESSES: The Yale approach specifies four kinds of processes that determine the extent to which a person will be persuaded by a communication. . PROCESSES: .

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C82SAD: Attitude, persuasive communication and attitude change

C82SAD: Attitude, persuasive communication and attitude change. “Social psychology is the study of attitudes” Allport (1935). What is an Attitude?.

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Attitudes, Attitude Change, and Persuasion

Attitudes, Attitude Change, and Persuasion. Joshua Phelps February 14 th 2005. Attitude Exercise. Demonstration of Attitude Research in Social Psychology 15 minute questionnaire. Lecture Outline. Attitudes: What are they, Why are they important, How do we measure them??

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Attitudes and Attitude Changes

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Attitudes and Emotions

Attitudes and Emotions. Attitudes are judgments Emotions are experiences We feel emotions We think about attitudes We experience most emotions briefly Many attitudes last a long time. Beliefs. Emotional Episodes. Behavioral Intentions. Behavior. Model of Attitudes and Behavior.

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ATTITUDES: FORMING AND CHANGING ATTITUDES

ATTITUDES: FORMING AND CHANGING ATTITUDES. Attitude = Altitude. What is your attitude toward drinking alcohol ?. Happy hours in a bar: An attitude adjustment period. I don’t like your attitude, Don’t give me this attitude. Any neutral attitude?. Are all positive attitudes similar?.

710 views • 32 slides

Attitudes and Consistency Theories

Attitudes and Consistency Theories. Definition: An attitude is a learned predisposition to respond favorably or unfavorably toward some attitude object. Attitudes are: Learned or acquired Predispositions to respond Evaluative, e.g., favorable or unfavorable Directed toward something.

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Theories of Attitudes and Behavior

Theories of Attitudes and Behavior. Dr. K. A. Korb University of Jos. Overview. Attitude’s Influence on Behaviors Theory of Planned Behavior Behavior’s Influence on Attitude Cognitive Dissonance Theory Moderators of Attitude’s Influence on Behavior. Dr. K. A. Korb University of Jos.

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Behavior and Attitudes

Behavior and Attitudes. Chapter 4 David Myers. Behavior and Attitudes. How well do attitudes predict behavior? When does behavior affect attitudes? Why does behavior affect attitudes?. Behavior and Attitudes .

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Chapter 7 Attitudes and Attitude Change

Chapter 7 Attitudes and Attitude Change. Learning Outcomes. Define attitudes and describe attitude components Describe the functions of attitudes Understand how the hierarchy of effects concept applies to attitude theory. Learning Outcomes.

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Attitude

Attitude. A learned predisposition to respond to an object in a consistently positive or negative way. Attitude and Attitude Formation. Three Factor model of attitude Attitude acquisition -- hierarchies Attitudes under differing circumstances Cognitive Learning Emotional Learning

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Attitude

Attitude. 09-11-2012 ( Psikologi Persepsi Sosial ). By:. Agnes Furyadi 625 100 116 Christine Wirawati 625 090 210 Conny 625 090 135 DKV-C. What people say about attitude?. Weakness of attitude becomes weakness of character. (Albert Einstein )

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Theories of persuasion and attitude change

Theories of persuasion and attitude change. Lecture 8. Attitude  behavior. Theories of persuasion (Yale school) Theory of reasoned action (M. Fishbein & I. Ajzen Theory of planned behavior (I. Ajzen) Elaboration likelihood model (R. Petty & J. Caccioppo)

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Attitude Stability and Attitude Change

Attitude Stability and Attitude Change. April 18, 2011. Objectives. By the end of this meeting, you should be able to: Describe the main theories of individual attitude change. Argue whether or not public opinion is sufficiently informed or thought-out to make important choices.

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Society and attitudes

Society and attitudes. Rilla Khaled. “the use of marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify or abandon a behavior for the benefit of individuals, groups, or society as a whole.”. - Kotler, Roberto, and Lee, 2002. Social Marketing:.

362 views • 22 slides

Attitudes and Consistency Theories

Attitudes and Consistency Theories. Definition: An attitude is a psychological tendency that is expressed by evaluating something with a degree of favor or disfavor” Attitudes are: Learned or acquired Predispositions to respond Evaluative, e.g., favorable or unfavorable

557 views • 24 slides

Viewpoint and attitude

Viewpoint and attitude. What’s the point?. Lesson objectives:. Understand how texts present a viewpoint or attitude about their subject. Key terms…. Rhetorical question- a statement posed as a question, for effect First person address- ‘you’

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Attitudes and Attitude Change

Attitudes and Attitude Change. Social Psychology Lecture 3 Dr Amanda Rivis. Learning Outcomes. By the end of this lecture, and with independent study , you should be able to: Discuss the origins, structure and functions of attitudes Evaluate methods for measuring attitudes

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Attitude and Attitude Change

Attitude and Attitude Change. Attitude and Attitude Change. Background Definition -- learned predisposition to respond in a consistently favorable or unfavorable manner with respect to an object or a class of objects Attributes of attitudes Learned Targeted (toward an object) Stability.

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Attitude and Gyros

Attitude and Gyros. David Hann. MEMS Devices. Gyro (Dead Reckoning) Accelerometer (Reference Vector) Magnetometer (Reference Vector). Camera Methods. Landmarks Vanishing Points Horizon Detection Motion Blur. Other Methods. Rangefinders Ground Tracking Electromagnetic Sensing.

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