Lower Your Cart Abandonment Rate Using These Tricks

1. Lower Lower Your Your Cart Cart Abandonment Abandonment Rate Rate Using Using These These Tricks Tricks You are in the middle of adding items in your online shopping cart and just before you could go ahead and make the final purchase, a very important call comes and you leave your shopping cart halfway, continuing other important day-to-day tasks, totally forgetting about your abandoned cart in the process. Sounds familiar, doesn’t it? If your e-commerce store is experiencing something similar due to which your cart abandonment rate in high, you can lower it with some handy tricks. Take a look at a few of them: Optimize your page load time- Like all good things, the goodness of a fast loading website is surely underrated. A slow loading website is not only considered poor by Google but it frustrates users as well. If your e-commerce website is painfully slow, it can have dire consequences on the bounce rate of your website. This is one of the most common reason users abandon their shopping carts halfway. By optimizing your page load time, you can significantly lower your cart abandonment rate. Send reminder emails- Sometimes, people leave their shopping carts to continue other day-to-day tasks and often forget that they have items that they abandoned in their carts. One great trick by which you can bring your users back to their abandoned carts and encourage them to go ahead and purchase the items is by sending them regular reminders about their abandoned carts. This can help you optimize your conversions. Email remarketing is a great way to remind your customers about the product they want to buy. Build trust in your transaction forms- Transaction forms are not a mere formality, they are just as important in your site as any other part of the sales process. By getting your customers to fill out a transaction form, you ask them to trust you with their personal information, which consists of not just contact details but other details like credit card information, etc, as well. Not everyone is comfortable filling out their sensitive information, so, you’ll need to establish and build trust in your contact forms. Reduce checkout fears- Make sure your online store does not ask for unnecessary information from users at or just before the checkout, which could induce some level of fear in them. Your online store’s goals should be to reduce as many checkout fears as possible and make it a stressfree process for them. There should be a progress indicator on checkout pages - Things that prolong the checkout process should be avoided in any e-commerce experience. One of the best ways you could do this is by including a progress indicator on your checkout pages. When users have a clear idea about where they are in the checkout process, they do not have to worry that about how much time it might take. It assures them that they’re almost done. It also helps eliminate ambiguity and makes the process clearer and easier for customers to understand.

2. Offer multiple payment options - Limited payment options might limit your clientele. There are some customers who prefer cash on delivery, while some that prefer to pay in installments. You need to have a variety of payment options in your e-commerce store so that users can pick the most preferred option they are comfortable with. Since the world has turned into a mobile-first world lately, mobile wallet payment options, such as, LinePay, T-Cash, GCash, MayBankPay, MOLWallet etc are a must here. Offer a guest checkout option - Collecting data of your users is surely important and all that but if you make it compulsory for your users to sign up or logging in, it might not go well with them. And it might discourage them from going ahead with their purchase. Failing to offer a guest checkout option is one of the leading causes of shopping cart abandonment. Have a strong CTA on your checkout page - Do not be one of those e-commerce stores that fail to include any calls to action on their checkout pages whatsoever. Even if a prospective customer has added something to his cart, he might still need an incentive to actually buy it. Checkout pages are the perfect place for strong and clear calls-to-action. Use active verbs and descriptive phrases in your CTAs. Communicate your return policies - Be upfront about their return policy. This gives customers a long enough time to check out the product and there are more chances that they will confidently go ahead to make the purchase. Be clear about all your shipping charges - Keep your prices transparent and preferably inclusive of taxes. Customers absolutely hate being overcharged and deceived. Further, you should tell them about your shipping rates early in the buying cycle. Users can prefer to buy even an expensive product rather than buy a cheap product and then reach the cart and realize that the taxes haven’t yet been added. Content Source : https://www.linkedin.com/pulse/lower-your-cart-abandonment-rate-using-tricks-ruchhir-agarwal/ Contact Details Solutions Pvt. Gujarat, India, India, 380015 http://e2logy.com/ sales@e2logy.com E2logy E2logy Software Software Solutions Ahmedabad, Ahmedabad, Gujarat, Pvt. Ltd. 380015 Ltd.