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Crisis Management

Crisis Management. Is Your LSC Prepared?. What If?. …a swimmer is critically injured or killed? …your LSC is sued? …your General Chair is arrested? …there is a racially tainted episode? …there is a violent attack at a swim meet?. Components of a Crisis Management Plan. Identify:

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Crisis Management

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  1. Crisis Management Is Your LSC Prepared?

  2. What If? • …a swimmer is critically injured or killed? • …your LSC is sued? • …your General Chair is arrested? • …there is a racially tainted episode? • …there is a violent attack at a swim meet?

  3. Components of a Crisis Management Plan • Identify: • Your Information Officer • Your Crisis Communication Team • Your key stakeholders • A spokesperson • Create a process • Identify and review best practices • Identify a “Crisis Control Center” • Update annually

  4. The Information Officer • The Commander-in-Chief • Routes all media inquiries • Available and accessible • Calm and detail oriented

  5. The Crisis Communication Team • Consists of: • Information Officer • General Chair • Official Spokesperson • USA Swimming representative • Legal Counsel • Identify situational contacts Maintain up to date cell and landline phone numbers for entire team

  6. USA Swimming Media Contacts • Karen Linhart • klinhart@usaswimming.org • 719-440-2424 • Jamie Olsen • jolsen@usaswimming.org • 719-235-8051 • Main number: 8:30 AM-5 PM Mountain • 719-866-4578

  7. Key Stakeholders • Board of Directors • Staff and Key Volunteers • Team Representatives • Facility personnel • Media/General Public

  8. Create Your Process • Information Officer: • Gather and confirm information • Alert Crisis Communication Team (day or night) • Crisis Communication Team: • Formulate Response • Develop a Plan and Timeline • Assess constantly • Information Officer: • Loop in appropriate stakeholders • Communicate

  9. Best Practices • Don’t say “no comment” …EVER • Don’t speculate …”I doubt this is true.” • Return phone calls and emails • Consider in-person meetings over email • Stay on message • Be honest about what you know and don’t know • Be honest about what you can and cannot share

  10. Best Practices, cont. • 1 designated person speaks to the media • Share information with stakeholders • Ask USA Swimming for help • Make sure everyone has Information Officer’s contact information • Don’t “wait it out” or “go silent”

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