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OpinionMD

OpinionMD. a division of. OpinionMD and Medi-Pro. What is OpinionMD?. A division of TMR dedicated to the marketing research needs of the healthcare industry. What Makes OpinionMD Unique?. 17 years experience in interviewing physicians and healthcare professionals

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OpinionMD

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  1. OpinionMD a division of

  2. OpinionMDandMedi-Pro

  3. What is OpinionMD? A division of TMR dedicated to the marketing research needs of the healthcare industry.

  4. What Makes OpinionMD Unique? • 17 years experience in interviewing physicians and healthcare professionals • 400,000 man hours gathering the opinions of healthcare professionals • Data collection staff certified in medical marketing research interviewing

  5. Medi-Pro Certification Topics covered: • Today’s Healthcare Environment • Physician Specialties • Medications & Dosing • Professional Etiquette • Interviewing Techniques • Getting Through The Gatekeeper

  6. Quantitative Interviewing Structured Telephone Interviews Web Surveys IVR Mail Qualitative Recruiting Teledepth / in-depth interviews Telegroups Convention On-line focus groups OpinionMDData Collection Methodologies

  7. Integrated in-bound interviewing Broadcast Faxing/ E-mail Fax-on-Demand CATI Programming (CfMC and ACS Query) Code Development and coding Data Tabulation Efficient Incentive Processing Physician Database Additional Services

  8. Substantial industry pressure to shorten field duration created the need for... OpinionMD …and faster turnaround! How soon can you get it done?

  9. What else is OpinionMD? An interactive pre-recruited database of physicians and healthcare professionals All participants have expressed an interest in being contacted for future marketing research studies

  10. We capture the basics … • Name • Telephone number • Fax number • office address • date of birth

  11. But even more … • Specialty / subspecialty • board certification • years in practice • P&T involvement • solo or group practice • private or hospital based

  12. And it gets better … • internet usage (home/personal vs. research/educational purposes) • anticipated future use • e-mail addresses • average yearly participation in marketing research studies

  13. Best of all … • patient composition (% pediatric - adult - elderly care) • most common conditions treated • specialized treatment areas

  14. What’s next? • Managed Care Executives • Pharmacists (Retail, Hospital, Consulting, Mail & Wholesale) • Nurses, NPs and PAs

  15. Thank you

  16. a division of

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