TSP ● 2 Overview

1. TSP●2 Overview Subcommittee on Maintenance July 20, 2011 Larry Galehouse, PE, PS, Director

2. Background & History • Established on July 11, 2003 • Created to promote pavement preservation nationally and provide technical support to state and local agencies. • Affiliated with the Michigan State University, College of Engineering, Department of Civil & Environmental Engineering • Sponsored by FP2, Inc

3. Background & History

4. Background & History • Original concept of forming NCPP supported by Resolution from the AASHTO Subcommittee on Maintenance in 2002 • Start-up funds provided by Michigan State University, Federal Highway Administration, Foundation for Pavement Preservation, and over 50 company/individual donations • NCPP is a non-profit entity • Self-sustaining through program and project revenues

5. Highlights AASHTO Transportation System Preservation Technical Services Program • Program for Pavement & Bridge Preservation • Financially supported by 39 AASHTO member agencies • Over 90% of AASHTO member agencies participate in regional partnerships

6. Highlights Regional Pavement & Bridge Preservation Partnerships

7. Oversight Panel

8. Highlights • Increasing participation industry associations (ACPA, AEMA, ARRA, ARTBA-BPA, FP2, IGGA, ISSA, NAPA) • More awareness by local highway agencies • Building university membership throughout country

9. Highlights • Partner with the National Association of County Engineers (NACE) • Partner with the Florida Pavement Preservation Council (FPPC)

10. Highlights • Co-sponsor of National Bridge Management, Inspection and Preservation Conference in St. Louis, MO (Oct 31- Nov 4, 2011) • Co-sponsor of National Pavement Preservation Conference, in Nashville, TN (Aug 27-30, 2012)

11. National Pavement Preservation Conference August 27-30, 2012 Nashville, Tennessee theme Road Trip: Driving the Message for Change

12. Renaissance Nashville Hotel

13. Schedule

15. Field Demonstrations & Ribbon Cutting Preserving the highway system is important too! We’re protecting that huge investment

16. Highlights New website

21. Regional Campaign Overview The plan lays out a step-by-step template for regional campaigns, with eight key components, requiring: • Long term strategic effort of stakeholders • Aggressive media contact • Frequent repetition of consistent message Step 1: Identifying key issues by regions/states Step 2: Communicating strategically Step 3: Identifying and preparing spokespersons Step 4: Building a coalition of supporters Step 5: Accessing and using campaign communication tools Step 6: Engaging the media Step 7: Tracking media coverage Step 8: Evaluating progress

22. Step 1: Identifying Key Issues by Region Media campaigns succeed when the message is focused, clear and reaches the intended target audience. Because the pavement preservation message is multi-layered and can be somewhat complex, it is especially critical that the message is carefully considered for each region of the country. The Spokesperson Talking Points(see PPP website) provide general, as well as more specific, key messages, some of which may resonate more strongly in certain areas.

23. Step 2:Communicating Strategically • Give the issue a high profile by: • Releasing studies/reports • Introducing legislation related to pavement preservation.

24. Step 3:Identifying & Preparing Spokespersons • Campaign spokespersons should be: • Well versed in all aspects of the pavement preservation message • Familiar with all the campaign tools provided • Credible, prepared, accessible, effective communicators

25. Step 4: Coalition BuildingIdentifying Potential Supporters • Campaign leaders in each region need to identify organizations that will readily join the pavement preservation campaign effort. Such as: • State chambers of commerce • State associations of manufacturers • State associations of small businesses • Other state business associations • State traffic safety associations • State associations of counties, townships, other municipalities • State law enforcement associations • State associations of trucking companies • State associations of insurance agencies • Car insurance associations (AAA)

26. Step 5: Accessing & Using Campaign Communication Tools Regional campaign leaders and representatives will find campaign communication tools referenced in the Media Campaign Template on the campaign website, as well as the TSP•2 and NCPP websites. Accessible tools include: • News Release Templates • Media Fact Sheet • Spokesperson Talking Points • Campaign Brochure • Campaign Billboard • Opinion columns/ Letters to the Editor • Speech/PowerPoint Presentation • Video Clips • Construction Signage

27. Step 6: Engaging the Media • Strategies for gaining major media interest: • Introduce legislation that mandates pavement preservation policies in the state • Publish reports that grade the condition of major highways and bridges; • Release studies that project road and bridge funding shortfalls over the next 10 to 20 years and how pavement preservation can reverse such shortages. • Media relations goals: • Obtain editorial support • Generate news/feature articles • Respond to related news coverage • Create news opportunities

28. Step 7:Tracking Media Coverage Media coverage of the pavement preservation issue, especially supportive editorials from across the country, is extremely valuable in advancing the pavement preservation message. Each positive editorial serves as a media endorsement and can be used to increase additional public awareness through direct distribution to target audiences.

29. Step 8:Evaluating Progress • Campaign Success Measures: • Increased adoption of pavement preservation policies in all levels of local government across the country • Public awareness surveys from year to year • Reduction in number of rebuilds/reconstruction of roads and bridges annually due to increasing usage of pavement preservation treatment.

30. Staffing Currently 11 employees and growing

31. Thank You Please visit the web atwww.tsp2.org