1. Miswak in Toothpaste Miswak is an Arabic word that means tooth cleaning stick. Miswak, which has several antibacterial properties, is preferred for oral hygiene mainly due to its antimicrobial effect. There is a wide variety of organic and inorganic compounds within its extract. Organic compounds like glycoside, saponins, flavonoids, alkaloids, tannins, benzyl derivatives, phenol compounds, and organic acids can be found in miswak. Inorganic compounds such as fluoride, chloride, sulphate, thiocyanate and nitrate can also be identified in it in trace levels. It has a therapeutic effect on gingival disease, besides acting against multiple gum disease causing organisms. Miswak helps prevent tooth decay, which normally occurs when enamel is destroyed, and cavities. Interestingly, mouth’s saliva prevents the build-up of acid and gives teeth time to repair themselves. Miswak is known to have the capacity to increase the formation of saliva in mouth and thus prevents tooth decay. The sodium chloride, sodium bicarbonate and calcium oxide present in miswak helps strengthen teeth enamel. It effectively helps clean teeth. Can get protection from plaque, which is the colourless film of bacteria that forms on the teeth and gums, and tartar with the effect of miswak. Mostly, genuine oral care products with herbal ingredients are few and far between. It’s no wonder that herbal toothpastes are the much sought-after products. Edinora, the world’s first premium edible toothpaste, uses the real miswak and it ensures a supreme protection for teeth. The presence of miswak in Edinora helps gain control over bacteria levels due to its antibacterial effects. Significantly, miswak eliminates bad breath due to its antibacterial properties and ability to increase saliva production. With the regular use of Edinora, the miswak in it helps your gums to heal and remain strong. Edinora is a wholesome package of herbal products. The ingredients of the Edinora are meticulously handpicked to give the best comprehensive oral care possible. The ingredients used in this edible herbal toothpaste are - Miswak, Licorice, Amla, Chebulic, Beleric, Dry ginger, Aloe vera, Black

2. pepper, Clove bud, Cardamom, Lemon, Cinnamon, Eucalyptus, Peppermint, Rosemary, Neem, Turmeric, Virgin coconut oil, Forest honey and Rock salt. The combined effects of the ingredients offer benefits like helps keep the teeth clean, helps keep away gingival inflammation and bleeding, helps reduce harmful germs, improves oral health, helps remove plaque, helps restore natural immunity, replenishes damaged cells and taste buds, helps provide a pleasant taste and freshness in the mouth and breath. Edinora was developed after 23 years of extensive study and research. It ultimately protects the microbiota or oral flora in the mouth, thereby helping to maintain a hygienic mouth. Since Edinora is an edible product, accidentally swallowing small amount of toothpaste while brushing wouldn’t do any harm to the body. Edinora, which is available in three varieties – Prime, Sensipro and Kids, has been launched after successfully undergoing tests like cytotoxicity, wound healing, acute oral toxicity and oral pathogenic activity. Ends