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”Self-booking – a common challenge”. Oslo, Stockholm, København 28, 29. & 30. April 2003. Objectives with today’s seminar. Give you our view about trends in the global and local marketplace Give you our experience from other markets where online is vital
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”Self-booking – a common challenge” Oslo, Stockholm, København 28, 29. & 30. April 2003
Objectives with today’s seminar • Give you our view about trends in the global and local marketplace • Give you our experience from other markets where online is vital • How can we together conquere the online market
The Scandinavian Challenge Peter Rathsmann, e-travel Scandinavia Vesna Jekic, Amadeus Scandinavia
Topics • Players and trends in the market • Opportunities • Our view how to penetrate the market • Our portfolio • Next step
The Scandinavian picture Shrinking volumes New entrants New products Margin pressure
Our market • High domestic ratio (Norway and Sweden) • Intrascand travel • Point to Point travel (”easy travel”)
Low Cost Carriers • Ryanair • Sterling • EasyJet!? • Goodjet??
National airlines • Protect their home market with new products (LCC concept, Snowflake etc) • Will domestic be operated by LCC like Snowflake?
Online fares and products • Snowflake distribution - online only? • Webfares • Youth fares
Increased profitability for you • Selfbooking • E-ticket • Itinerary via SMS • Invoicing and statistics Automated fulfilment
Opportunities • Corporations (global, big, small, etc) prioritise; • One neutral marketplace with critical content • Independency • Added value service, invoicing, statistics… • Best price • Multichannel functionality with differentiated pricing (call centre, managed online, unmanaged online) • Integration with back office, SAP...
We give you the tools We provide the content We give you thesupport You add the total service You penetrate the market You tell us about the market Conclusion You can offer your customers this service!
Our view how to penetrate the market with online service and tools • Always via the travelagency channel • You offer the total service • You have the relation with the corporate • You cover the total market • If you have potential single site customers - you are a reseller
Our portfolio for you and your customers • We have the tools for; • Big corporations with high demand on local integration and managed travel functions (Aergo single) • Small and medium size customers with demand on managed travel functions (Aergo multi) • Customers with an online booking tool need where the main demand is access to special fares, limited policy steering and a lower booking fee (Aergo multi/Planitgo)
We also offer you… A reseller programme
Next step • Reseller program content (will follow shortly) • Further discussions andactivity planning
Is a programme needed? • The reseller role • The supplier role • Products and solutions
Responsibilities • Planning, presales and sales activities • Marketing and support • Implementation tools • Maintenence and follow up
How to become a reseller • Training by Amadeus Scandinavia
Next step • Contact our existing resellers
Summary • Providers seek for efficient distribution channels where online is in focus • Some products only available via the online channel • LCCs are entering the market • Net fares with service fee structure is here • Multi channel price and service is required from corporations
Summary continued • Amadeus and e-Travel guarantee the quality • We penetrate the market only via travel agents – reseller concept • We have the tools, you add the service and bundle the offering • We will contact you during May for activity planning
Our common challenge To be number one!