MET Alumni Day 2006

MET Alumni Day 2006 Master of Engineering in Telecommunications University of Toronto MET Alumni Day

Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap MET Alumni Day

Industry Trends Yuk-wha Li Yukwha.li@utoronto.ca MET Alumni Day

Four Circles of Industry Analysis Industry Analysis Competitive Analysis Market Analysis Company Analysis Interrelationship of Different Kind of Analysis MET Alumni Day

Industry Trends • Short Term – Next 18 months • Medium Term – 2008-2010 • Long Term – Beyond 2010 • Short Term – Next 18 months • Medium Term – 2008-2010 • Long Term – Beyond 2010 MET Alumni Day

Industry Trends – Consumer Market IMS (IP Multimedia Subsystem) • Dominate the Service Provider Investment and Service Deployment Priority Why? • Retain Customers • Increase ARPU • Compete with Over The Top or GEMEYA MET Alumni Day

Industry Trend – Enterprise Market Web Services and SOA (Service Oriented Architecture) • Dominate Both the Telecom and IT Investment in Enterprise Why? • Enterprise needs to Refresh its IT Investments • Hardware has been Commoditized and will Invest more on Software and Services • Pushed by IT Vendors MET Alumni Day

Canadian Telecom Industry • Canada has Led the World in First Round of Digital Innovation • Canada needs to Do a Lot More in the Current Second Round of Digital Innovation • A lot of Other Countries are Moving Faster Than Canada during the Last 5-10 Years • Confirm by EDP Program Participants • Think Tank and Canadian Innovation Survey MET Alumni Day

Next-Generation Technologies Al Leon-Garcia Jeffrey Skoll Chair in Computer Networks & Innovation MET Alumni Day

Telecom Context • Transition to all-IP Infrastructure • Heterogeneous access: • Wireline: Cable, xDSL, PONs • Wireless: WiFi, 3G, Bluetooth, WiMax • Trend: Give customers greater bandwidth • Heterogeneous devices: • Computers / Laptops / PDAs / Cell phones… • Trend: More computing/processing resources (Moore’s Law) • Search for New services & Applications • Voice revenues in decline • Lack of control of Internet applications • Trend: Media-rich, Personalized, Context-Aware MET Alumni Day

Architecture Framework Content Applications Service Control Operations & Management Connectivity Access Terminal MET Alumni Day

Trends in Network Architecture Service Provider View Rogue View Application Provider View Google Mash-ups Content Maps XML Applications Caller ID 1-800- Voice Mail Web Services Bittorrent Service Control SS7/IN Service Brokers IMS/SIP Google P2P Internet Connectivity TDM IP Skype Access Networks Copper Pairs Fixed- Mobile Conv. Terminal Telephone Personal Device InternetofThings State & Identity Ad Hoc Networks RFID, Sensors MET Alumni Day

National Testbed for Emergent Internet • Provide facility for research • New network protocols • New service platforms • New applications • Shared by research community • Deployable & testable in scale • Cost-effective MET Alumni Day

Unique NG Router Lego Design Off-the-Shelf Blades Custom FPGA Blade * National Scale Network through CANARIE uclp Multiple Virtual Networks Large-Scale Access Testbed Structure GE/10GE Computing Infiniband CANARIE P Access through IP IP FPGA* MET Alumni Day

2006 MET Projects w Architect in Residence MET Alumni Day

2006 MET Projects – Emerging Technologies MET Alumni Day

2006 MET Projects – Industry Analysis MET Alumni Day

Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis – Khawar Shaikh 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap MET Alumni Day

MET Alumni Day Mobile TV By: Khawar Shaikh MET Alumni Day

Special Thanks…. • Prof. Yuk-Wha Li • Prof. Tony Yuen • Prof. Alberto Leon Garcia • Mr. Shaukat Mulla – Architect in Residence • Director of Planning and Engineering for Wireless Data MET Alumni Day

Agenda • Project Objectives • Report – Table of Contents • Approach and Methodologies • What is Mobile TV? • Technology Comparison • Value Chain Analysis • A case study on Canada • Recap of Main Points • Follow up work MET Alumni Day

Project Objectives • What are the different technologies for mobile TV? • Understand the value chain for Mobile TV • Study the implications of the mobile TV service on the current Telecom Service providers • Look at the regulations for mobile TV • Study the cost amortization of mobile TV MET Alumni Day

Report – Table of Contents • Executive Summary • Introduction • Section I – Technology Overview • DVB-H • MediaFLO • DMB • Mobile TV Technology Comparison MET Alumni Day

Report – Table of Contents (Contd.) • Section II – Business Overview • Value Chain Analysis • Implication of Mobile TV to Telecom service provider • Worldwide Mobile TV Market • Section III – Canadian Case Study • Regulations for Mobile TV • Technology Case study • Conclusions MET Alumni Day

Approach and Methodologies Phase I Phase II Phase III Desk & Field Research Project Definition Analysis & Synthesis Step2 Step 1 Step 3 Phase IV Executive Summary Step 6 Key Findings & Validation Report Oral Presentation Step 7 Step 4 Step 5 • Step and Phase Research Methodology MET Alumni Day

Approach and Methodologies Industry Analysis Competitive Analysis Market Analysis Company Analysis • Four Circle Methodology MET Alumni Day

What is Mobile TV? • Mobile Television refers to constant TV being provided on mobile terminals and not video downloads. • It can be offered in the following two modes • Unicast Mode • Broadcast Mode MET Alumni Day

Problems with Unicast Mode • A new direct video stream has to be initiated for each user. • This is obviously an inefficient method as it tends to be a waste of the spectrum. • Television commands very high bandwidth and this places constraints on the capacity that a network has to offer • The current networks do not have the capacity to provide Mobile TV to many users concurrently. Hence we need Broadcast Mobile TV technologies for mass deployment of the service. MET Alumni Day

Mobile TV network A new Network for Broadcast Mobile TV MET Alumni Day

Cellular Vs Non-Cellular • The addressable market for Mobile TV is not limited to current Mobile network operators. • Laptops, Video Cameras and other portable media devices, such as the Sony PSP, represent strong niche device, However, the relatively limited volumes in which these are shipped when compared to Mobile phones, present problems for the development of a sustainable commercial service. MET Alumni Day

Technology Choices • Open Standard • DVB-H (Digital video broadcast for handheld) • DMB (Digital Multimedia broadcast) • MBMS (Mobile Broadcast Multicast Services) • ISDB-T ( Integrated Services Digital Broadcasting – Terrestrial) • Restricted to Japan • Proprietary • MediaFLO ( Forward Link Only) • This project provides an overview of DVB-H, DMB and MediaFLO MET Alumni Day

Technology Deployments • Mobile TV Technologies will be adopted regionally. MET Alumni Day

Operator Support MET Alumni Day

Handsets for Mobile TV MET Alumni Day

Technology Comparison - 1 MET Alumni Day

Technology Comparison – 2 • The three technologies are similar in most ways but are not completely the same. • Qualcomm’s MediaFLO has an edge over the other two. • Better Channel Switching Time • The main disadvantage - proprietary nature. • For DVB-H the most suitable spectrum is in the UHF frequency range • but UHF is currently being used by the analog television services. • The DVB-H technology is mainly being promoted by Nokia and is likely to dominate the European Market. MET Alumni Day

Technology Comparison – 3 • DVB-H in US and Canada • In the US, Crown Castle (Modeo) and Aloha partners (Hiwire) are expected to launch DVB-H services by end of 2006. • In Canada, Look Communications has done a DVB-H trial in the spectrum range of 2.5 GHz. • Lack of Handsets for this spectrum • DMB services were the first broadcast mobile TV services to be launched. • Very Low data rates when compared to the other two • South Korea has implemented both the T-DMB and S-DMB networks. • T-DMB is free to air service in South Korea MET Alumni Day

Existing Value Chains Content Providers Content Aggre- gator Applica-tion Hosting Mobile Operator Device manuf-acturer End Users Mobile Data Value Chain Mobile Network Equipment manufacturers TV Network Equipment manufacturers Content Creation Production Broadcast Networks Consumer Electronics Manufacturers End Users Broadcast TV Value Chain MET Alumni Day

Mobile TV Value Chain Network equipment manufacturer Eg: Alcatel, Nokia, Qualcomm Mobile TV Operator Eg: Verizon, Cingular, 3 Italia, Elisa Content Provisioning Eg: ABC, MTV, Sky, BBC, 3 Italia Content Aggregation Eg: MobiTV, Crown Castle, media FLO, 3Italia Mobile TV Broadcaster Crown Castle, Media FLO, 3 Italia, TuMedia End User Eg: Individual users, automobiles Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments MET Alumni Day

Business Scenarios 1 Network equipment manufacturer Eg: Alcatel, Nokia • Own the value chain Mobile TV Operator 3 Italia Content Provisioning Eg:, 3 Italia Content Aggregation, 3 Italia Mobile TV Broadcaster 3 Italia End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments MET Alumni Day

Business Scenario 2 Network equipment manufacturer Eg: Alcatel, Nokia • Become a Broadcast Network Operator Mobile TV Operator Elisa, Telesonera Content Provisioning Eg:, BBC, ABC, Sky, 3 Italia Content Aggregation, 3 Italia, Crown castle Mobile TV Broadcaster Elisa, Teleisonera End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments MET Alumni Day

Business Scenario 3 Network equipment manufacturer Eg: Alcatel, Nokia • Position as Mobile TV Provider Mobile TV Operator Verizon Content Provisioning Eg:, Sky, ABC, BBC Content Aggregation, Crown Castle, MediaFLO Mobile TV Broadcaster MediaFlo End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments MET Alumni Day

Benefits to Mobile Service Provider • Potential to increase average revenue per user (ARPU) • Scope for interactivity via network return channels provides additional revenue potential, through services such as voting, chatting, purchasing, and data and Web-based services using the mobile. • Opportunity to offer unique program channels that allow brand differentiation. MET Alumni Day

Canadian Regulation Study • CRTC ruling in April 2006 exempts the mobile TV services from broadcasting regulations. • This is a boost for the adoption of mobile TV services in Canada as more popular programs can now be shown and this will help increase the subscriber numbers. • Industry Canada is expected to follow a similar process as the U.S. in developing commercial operations in the 700 MHz spectrum. MET Alumni Day

Canadian Consumer • 68% wireless penetration in Ontario • Majority of the users are in the age group 18-34, hence this is an ideal target audience for Mobile TV services • 71% of the users in this group use the cell phone for their Personal use. • The GTA region has over 3.5 M wireless subscribers MET Alumni Day

Service Options MET Alumni Day

Conclusions • Mobile TV Technologies will be adopted regionally • The Value chain analysis shows that the telecom service providers will have to share the revenues with the broadcasters. • UHF Spectrum in Canada will be recovered in the next one year. • The pricing for mobile TV should be a monthly subscription fee between US$ 10-15 which would help recover the cost in a five year period. • Major sporting events such as FIFA world cup attract many customers. MET Alumni Day

Follow Up Work • Mobile TV competitive analysis from an equipment vendor point of view • Focus on Mobile TV network equipment vendor strategies MET Alumni Day

MET Alumni Day 2006