Digital LED Billboards – The Next Wave in Outdoor Advertising

1. Digital LED Billboards – The Next Wave in Outdoor Advertising Digital LED displays and billboards aren’t exactly new technology. As a matter of fact, they have been around for quite a number of years and have been widely used in display advertising for quite some time now. What the new wave in LED display advertising is bringing to the table is an easier way to deploy digital billboard advertising by means of more advanced systems that ensure more efficient flow and relay of information between systems. As an out of home advertising format, digital LED billboards are advantageous not only because of the dynamic nature of the content that they are able to display, but also because they take billboard advertising a step further by enabling marketers to simplify campaign deployment. Not too long ago, digital billboard advertising was only an option for huge, global brand names that could afford huge marketing budgets. Thanks to digital advancements and tech innovations, service providers are able to reduce the cost of LED display advertising by leveraging more cost-efficient digital screen technologies. Over the years, digital outdoor advertising has gone through significant and exciting changes and developments—a trend that isn’t showing any signs of slowing down on a global scale.

2. One of the greatest benefits of digital billboards is that they are typically placed in prime locations, allowing businesses to better target audiences and expand their reach. Production savings are also among the most significant advantages of using outdoor digital advertising because you no longer require mass printing of posters for billboards and apps. ​Digital billboard advertising is also worth considering for their short lead times, flexibility in the way they are able to display different content formats, as well as versatility in bringing out multiple messages so you can make the most out of the advertising real estate. With digital billboards, you can display different versions of the same ad across different locations or create a schedule of the broadcast to target audiences when and where they are most impressionable. MediaLease OOH wants to partner with you as you discover the wonders of LED display and digital billboard advertising. The company specializes in an entire range of out of home advertising options, offering an extensive product and service range including ​LED display advertising ​and outdoor billboards, transport advertising, and other such modern marketing tools and channels. If you want to take advantage of digital billboards, MediaLease is the place to call for your digital display advertising needs.