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Going Beyond Facebook: Teaching Social Media in the Classroom

Going Beyond Facebook: Teaching Social Media in the Classroom. Who am I?. Bio Blog Twitter: @ brizzyc Class blogs (Includes syllabi) Undergraduate Graduate. Twitter: . Gateway drug of social media Require public account Create class list Class hashtag e.g. #J4801 #J7200.

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Going Beyond Facebook: Teaching Social Media in the Classroom

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  1. Going Beyond Facebook: Teaching Social Media in the Classroom

  2. Who am I? • Bio • Blog • Twitter: @brizzyc • Class blogs (Includes syllabi) • Undergraduate • Graduate

  3. Twitter: • Gateway drug of social media • Require public account • Create class list • Class hashtag e.g. #J4801 #J7200

  4. Creative Twitter Assignments: • Scavenger Hunt • Write up in Converge magazine

  5. Local media picks up

  6. Examples of Twitpics shared during hunt

  7. Pie Chart of Student Contributions

  8. Twitter chats • #JRLWeb with other universities • Pro chat requirement • Grammys and Oscars extra credit • Storms and other live tweeting opps

  9. JRLWeb Chat Map

  10. Facebook • Facebook groups

  11. Blogging • Why blog? • Students choose topic or “beat” • Wordpress, Posterous, Tumblr • Editing process • Class blog • Blog buddies

  12. Photos and video: Flickr, YouTube, et. al. • How is photography/video “social?” • News organizations and brands and nonprofits are using photographs and video as another way to GROW and ENGAGE an audience. • Opportunities for newsgathering, conversation, and promotion

  13. Flickr • Example: Purina • Students upload 5-10 of their best photos on their beat, tag with class hashtag.

  14. YouTube • Examples: Old Spice • Video of 3 minutes or less related to your beat • Flip cameras • Simple video editing tools

  15. Grading Social Media • MOST important thing is effort, flexibility, willingness to ask for help when you need it, and having a good attitude. Contrary to popular belief, social media is not “easy.” • Original work – your own photos, new information YOU dug up, interviews you did, not JUST sharing stuff other people did. Don’t get me wrong,sharing cool articles by others from a variety of sources is GOOD!! as is including lots of links. But original, unique work people can’t get elsewhere is still really important. • Your ability to utilize and apply core values and skills of journalism, public relations, and advertising in these new media forms.

  16. Grading continued • Using visuals whenever possible, even when not explicitly required. Photos and video and graphics etc. are an important part of all social media, whether it is Facebook or Twitter or blogs. • Your participation in the online community, both our class and the larger community out there in the world. • Always using links whenever applicable or possible and attributing your work. • Having a strong “voice” or personality but back it up with facts. I’m not looking for opinion only. You have to earn the right for others to care about your opinion on a subject through hard work.

  17. More on grading • Good writing, strong grammar, and direct, clear, well-organized writing. • Your ability to gain and maintain an audience. That’s hard to do in one semester, but if you can do it, you are a true, bona fide rockstar. • You’ve showed me that you can think critically about your own work and that of others. Especially important when you are writing about the readings we are doing. I don’t want you just to parrot it all back, I want you to engage and apply.

  18. Full Rubric • See here.

  19. Contact information for Carrie Brown, PhD Department of JournalismUniversity of Memphis 314 Meeman3711 Veterans Ave.Memphis, TN 38152 carrielisabrown@gmail.com Follow me on Twitter @brizzyc Blog: ChangingNewsroom.com

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