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the new library the place to be

the new library the place to be. Amsterdam. Almere. Area Almere: 248 km² Inhabitants: 186.451 (4/2009) Density: 725 inw/km². 1979: 6.500 2010:190.000 2015: 225.000 2030: 350.000. Newcom 2006. the library of Almere. central library (2010; 11.500 m2)

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the new library the place to be

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  1. the new library the place to be

  2. Amsterdam Almere Area Almere: 248 km² Inhabitants: 186.451 (4/2009) Density: 725 inw/km²

  3. 1979: 6.5002010:190.000 2015: 225.0002030: 350.000 Newcom 2006

  4. the library of Almere • central library (2010; 11.500 m2) • 2 branches (1800 and 1200 m2) • 143 employees, 85 FTE • annual budget € 10,7 million

  5. 2010

  6. Growth

  7. Central library april - december Newcom 2006

  8. 65.000 m² shops, 4.000 m² entertainment, 8.000 m² movies office space of 2.000 m² Center of the city Almere Total GLA 79,000 m² Number of units 120 Visits 13 mln Trade area 500,000 Parking places 7,000 Number of levels 1 Fashion 31% Leisure Goods 20% Services and other 15% Home & Household 10% Department & Variety stores 8% Food 6% Footwear & Accessories 4% Restaurants 4% Health & Beauty 2%

  9. are already 40 years in business books in print won’t last people always want to read manuscripts

  10. entrance gate to information & culture • Collection • Selection • Advice • A pleasant environment, rich of information paper

  11. author readers publisher boekstore library

  12. author readers publisher boekstore library

  13. VALUE CHAIN C U S T O M E R V A L U E V A L U E F O R S O C I E T Y organisation in out partners

  14. Newcom 2006

  15. Newcom 2006

  16. Newcom 2006

  17. Newcom 2006

  18. Newcom 2006

  19. Newcom 2006

  20. Newcom 2006

  21. Newcom 2006

  22. in contact with information & culture • Collection • (Selection, advice) • Presentation, inspiration • Connection • A pleasant environment, rich of information, rich of events andencounters • Segmentation. Multi-channel, -medial, -ICT, BOOKISH Newcom 2006

  23. Segmentation Vitality Harmony the fresh section the Living the lee high voltage . the viewing hole Control Certainty

  24. Our five largest ‘shops’ • The Living: easy going, reading is pleasure • The Lee: outsider, own world, reading is useful • High Voltage: self confident, independent, reading is active relaxation • The viewing hole: socially aware, literature and cultural lovers • The fresh section: self fulfillment, passion, students

  25. The living • 35% of our active adult members • Mostly mothers and their young children • Visit the library with friends and/or children • Children's books have to be at hand of their own books • Choice of books: • fiction -> thrillers and romantic novel • non-fiction -> cooking, gardening, health.

  26. Newcom 2006

  27. thenewlibrary • 11.500m2, reserve 3.000 m2 • Architect Meijer & Van Schooten • Interior: Concrete • Signing: Thonic

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