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Visual Communication and Perception: Unlocking the Power of Images

Explore the intersection of words, pictures, and memory as tools for communication. Learn how visual messages shape perception and influence memory, with insights on cognitive processing, visual grammar, and the impact of images on society. Gain a deeper understanding of visual communication through Huxley's framework and Marshall McLuhan's concept, "The medium is the message." Discover how powerful images can leave a lasting impact on viewers, challenging stereotypes and prompting reflection.

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Visual Communication and Perception: Unlocking the Power of Images

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Presentation Transcript

  1. Sense and Perception;The More You Know, The More You See Chapters 1, 17

  2. What’s the Difference?

  3. Now Do You See?

  4. See the Manipulation?

  5. Simple, Yet Complex

  6. Remind You of Yours?

  7. Logo-centric

  8. What Do You See?

  9. Why Laugh?

  10. Words and Pictures • Words and pictures • People remember: • “Moments in history”

  11. Images and Memory • Pictures constitute memory • Remembering, communicating mental images

  12. Images and Language • Taught: • Visually-Mediated Society • leaders control masses w/images • Hanno Hardt

  13. Visual Grammar and Syntax • Words with pictures • Reading visual messages =

  14. Cognitive Processing • Seeing • VC requires a transactional path between producer and receiver

  15. Sex and Gender Collide

  16. Cognitive Processing • 3 Types of Visual Messages: • Mental 2. Direct 3. Mediated

  17. Huxley’s Visual Process • Aldous Huxley • Seeing is:

  18. Huxley’s Visual Process • Clear Vision • “Sensing + Selecting + Perceiving = Seeing” • Sensing • Selecting • Perceiving

  19. Visual Memory • Continuous mental viewing • New images compared with old

  20. Therefore… • Visual Communicators should produce powerful images that viewers remember • Combine: • “The medium is the message.” • Marshall McLuhan

  21. What’s the Message?

  22. Next Time… • Stereotypes – chapter 7

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