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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?

Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?. By Partnering with the MyBonus / AgriBponus multi-spectrum network benefit loyalty program. (In excess of 800 000 members and 1 000 network partners and growing ). Background .

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Become part of the UNFAIR advantage and i ncrease your bottom line ……… HOW?

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  1. Become part of the UNFAIR advantage and increase your bottom line ……… HOW?
  2. By Partnering with the MyBonus /AgriBponus multi-spectrum network benefit loyalty program (In excess of 800 000 members and 1 000 network partners and growing)
  3. Background Out of 22 participating loyalty programmes in a survey done by Razors Edge, the AgriBonus programme offering has been found to have the highest value proposition for members in the multi-sector programme category. AgriBonus is now operational for 15 years since 1998, and due to its critical mass and experience can provide a cost effective solution to meet the needs and expectations of our partners. We understand the drivers to excite members and thus ensure participation.
  4. Benefits To differentiate Link Pharmacy from your competitors To build a data base – customer acquisition To retain your existing customers by rewarding them for their loyalty – customer retention To identify your most profitable “faceless” cash customers Creating a bigger share of wallet through customer centric email/ sms campaigns – increased spend Add-on value by becoming part of our bigger multi-spectrum customer loyalty benefit program
  5. Benefits continued Reduced time to market as Link Pharmacy can be launched in a relatively short time to existing Bonus members Exposure on MyBonuswebsite Up-to-date management reports at your fingertips through the MyBonus website link Marketing more cost-effectively through direct marketing Motivating staff through incentive programs Exposure in Bonus quarterly magazine Exposure at farmers’ days, congresses and shows
  6. Single Spectrum R100 5% Low perceived value to consumer Relative high cost to company Very high start-up cost R5 $ Live Cycle www.mybonus.co.za
  7. Multi Spectrum 3% High value and reward to consumer Low cost to companies Low start-up cost 2% 4% 3% 2% R20 000 1% 1% 1% Life cycle R600 www.mybonus.co.za
  8. Campaigns and Promotions Up to date, relevant communication to customers via smsand e-mail campaigns
  9. Current Footprint 1 000 MyBonus outlets nationwide
  10. High-Tech Network Central information collection via terminals & point-of-sale systems
  11. Examples of Branded Partner Cards
  12. MyBonus/AgriBonusPartner Base
  13. GAUTENG AgriBonus 8584 MyBonus 51414 MyBonus/AgriBonusMember Base NORTHERN PROVINCE AgriBonus 5 503 MyBonus 15 789 MPUMALANGA AgriBonus 9 660 MyBonus 13 892 NORTHWEST PROVINCE AgriBonus 10 346 MyBonus 13 700 NAMIBIA AgriBonus 2 770 MyBonus 19 533 KWAZULU NATAL AgriBonus 5 168 MyBonus 16 477 FREE STATE AgriBonus 12 379 MyBonus 10 923 NORTHERN CAPE AgriBonus 5 670 MyBonus 5 113 EASTERN CAPE AgriBonus 6 497 MyBonus 21 394 WESTERN CAPE AgriBonus 14 356 MyBonus 23 341
  14. Marketing Material Information Guide
  15. Marketing Material - Posters
  16. Some examples of data charts Customer Profile by age group Gender profile Active vsnon-active customers Registered vs. ghost
  17. Home Screen
  18. Partner Log-in Screen
  19. Partner log-in Screen 2
  20. Welcome Partner Screen
  21. Available Reports Screen
  22. Monthly Overview Report
  23. Customer Registration Report
  24. Customer Sales Report
  25. Customer Frequency Report
  26. Exposure in the BONUSMagazine quarterly magazine
  27. Farm Days
  28. E-mail Campaigns
  29. Promotions
  30. Cost Overview Description: Rand (excl. VAT) 1. Once-off implementation fee: R2500 per branch 2. Optional info pack comprising of: - Main branded Link Pharmacy/MyBonusenabled, magnetic striped, barcoded card and generic MyBonusinformation guide/registration form @ R4 each - Layout and design of membership card R350 per design 3. In-store promotional material: Design, lay-out and production of generic MyBonus store level promotion material including: posters, wobblers, application post box holders, etc@ R250 per unit Sms campaigns @ R0.30 each E-mail campaigns @ R0.10 per e-mail Plus design fee per campaign R350 per hour 6. Optional Link Pharmacy: Up-loadable gift card with loyalty component/pre-loaded gift card R4 each
  31. Cost Overview continued Description: Rand (excl. VAT) 7. Operational Requirement: POS enablement /extraction - no charge provided POS makes provision for a card scanner and for the card number to be included. Subject to assessment 8. Terminals: Non-banking terminal @ monthly communication fee (required for redemptions) R48 per terminal 9. Reward percentage per loyalty transaction: The % is calculated on the rand value of the purchase (Reward currency = points. 1 point = R0.10) To be agreed upon 10. Optional advertising in the MyBonus /AgriBonus magazine: Printed quarterly on average 15 000 print-run mailed directly to commercial farmers and 40 000 digital magazine countrywide Rates on request
  32. Thank You
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