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SWOT

SWOT . Assistance Dogs Australia . S trength. ADA provides custom dogs training for specific disabilities and needs. Only organization accredited by ADI . A national charity providing dogs free of charge to our recipients . This is not the case with all organizations .

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SWOT

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  1. SWOT Assistance Dogs Australia SWOT analysis - Assistance Dogs Australia

  2. Strength • ADA provides custom dogs training for specific disabilities and needs. • Only organization accredited by ADI. • A national charity providing dogs free of charge to our recipients. This is not the case with all organizations. • Social – Welfare Friendly Organization SWOT analysis - Assistance Dogs Australia

  3. Weakness • It’s hard to differentiate assistance dogs from guide dogs • The Lack of Brand Identity and awareness • Limited Coverage in Australia • Young Age Charity organization which is less influenced to the perception on public having for charity • Lack of financial support • Insufficient dog trainers and volunteers SWOT analysis - Assistance Dogs Australia

  4. Opportunities • Re - positioning the brand personality and status in order to get recognized. • Getting more moral and financial support from individuals , governments and corporations. • Attract more volunteers and dog trainers • Educate the public through various forms of advertising in understanding the difference of their dogs capabilities and how they are equally valuable to the recipients SWOT analysis - Assistance Dogs Australia

  5. Threats • Too many direct and indirect competitors that provide services for the disabled • General perceptions about guide dogs • The Demand exceeds the supply of dogs • Costly and time consuming dog training • Global economic downturn • Incredulous potential donors and participants SWOT analysis - Assistance Dogs Australia

  6. SWOT analysis - Assistance Dogs Australia

  7. SWOT analysis - Assistance Dogs Australia

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