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Public Health and Technology: Making the Connection

Public Health and Technology: Making the Connection. BARBARA LONGO , MS, RD Deputy Division Chief Nutrition & Local Program Services CA WIC PROGRAM. Overview. What the research indicates about young adult’s use of mobile devices for social networking .

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Public Health and Technology: Making the Connection

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  1. Public Health and Technology: Making the Connection BARBARA LONGO, MS, RDDeputy Division Chief Nutrition & Local Program Services CA WIC PROGRAM

  2. Overview • What the research indicates about young adult’s use of mobile devicesfor social networking. • What wireless technologies might support access to public health services.

  3. Take out your phones. QUESTION How long have you used a cell phone? ANSWER TO: 41411 TEXT: WICONNECT Q1 and your answer

  4. Technology in Today’s World 85% of Americans own a cell phone.

  5. 90% of young adults own a cell phone. Young adults, 18 to 29 years of age, lead the way in the use of mobile applications. Source: Pew Research Center’s Internet & American Life Project, April 29-May 30, 2010 Survey

  6. Technology in Today’s World 74% of young adults own an mp3 player like an iPod

  7. Technology in Today’s World 70% of young adults own a laptop.

  8. Take out your phones. QUESTION How do you use your mobile device? ANSWER TO: 41411 TEXT: WICONNECT Q2 and your answer

  9. Young Adults Usage of Mobile Apps Percentage of young adult cell phone owners and how they choose to spend their time using their smart phone 95% TEXT MESSAGING INTERNET 65% GAMES 60% E-MAIL 52% SOCIAL NETWORKING 48% 46% INSTANT MESSAGING VIDEO 40% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

  10. How Young Adults Use Mobile Devices VIDEO CLIP

  11. Possible uses of Technology in Public Health

  12. ACCESS • What if families were able to connect to public health services via mobile device? • They could have instant access to: • Available services; • How to get started; • Frequently asked questions!

  13. ANSWERS Quick and easy applications such as income eligibility in the palm of their hands

  14. APPLICATIONS …or appointment scheduling by filling out an online form?

  15. SOCIAL NETWORKING What if women could seek advice easily and instantly at their fingertips….

  16. CONVENIENCE …such as accessing information from the comfort of her couch, bed or while on the go…

  17. INFORMATION …or instantly receiving answers to frequently asked questions.

  18. Take out your phones. QUESTION What ways can you use mobile apps in your program? ANSWER TO: 41411 TEXT: WICONNECT Q3 and your answer

  19. Additional IDEAS • Nutrition education • Health linkages & referrals • Local program services • Healthy Living messages

  20. CONCLUSION “Social media helps to reach people when, where, and how they want to receive health messages; IT IMPROVES THE AVAILABILITY OF CONTENT and may influence satisfaction and trust in the health messages delivered.” The Health Communicator’s Social Media Toolkit Centers for Disease Control and Prevention August 6, 2010

  21. QUESTIONS? For more information contact: barbara.longo@cdph.ca.gov Designed by Tim Hoerl

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