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Prentice Hall PoliticalScience Interactive

Prentice Hall PoliticalScience Interactive. Thomas R. Dye Politics in America Chapter 6 Mass Media: Setting the Political Agenda. The Power of the Media. The media not only provides an arena for politics; they are themselves players in that arena. The Power of the Media.

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Prentice Hall PoliticalScience Interactive

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  1. Prentice HallPoliticalScienceInteractive Thomas R. Dye Politics in America Chapter 6 Mass Media: Setting the Political Agenda

  2. The Power of the Media The media not only provides an arena for politics; they are themselves players in that arena

  3. The Power of the Media Where Americans Get Their News

  4. Sources of Media Power Agenda Setting Deciding what will be decided, defining the problems and issues to be addressed by decision makers Newsmaking Deciding what is “news” and who is “newsworthy” is the most important source of media power

  5. Sources of Media Power Interpreting The power to set the context, to frame the issue, to interpret the facts, and potentially to provide legitimacy for people, issues, or groups are powerful and controversial functions of the media Socializing The media is an agent of socialization, teaching us political facts and opinions that help form our political belief-structures and our political culture

  6. People in Politics: Stars of Network News Until Katie Couric was hired, each night about 28 million viewers watched one of three men: Dan Rather, Peter Jennings, or Brian Williams

  7. The Business of the Media • Soft Fluff versus Hard Programming • News as TV Entertainment • The Media Conglomerates

  8. The Business of the Media Presidential candidates welcome invitations to appear with Oprah, or Leno, or Letterman, and try to reformulate their messages in a light, comedic style that fits the program

  9. The Politics of the News The politics of the media are shaped by • Their economic interest • Their professional environment • Their ideological leanings • Sensationalism • Mudraking • The “Feeding Frenzy” • Negativism

  10. The Politics of the Media • Liberalism in the newsroom • Liberalism in Hollywood • Conservatism on talk radio Rush Limbaugh

  11. Mediated Elections • The media and candidate-voter linkage • The media and candidate selection

  12. Mediated Elections • The media as kingmakers • Media effects on the campaign • The media and the horse race • The bad news bias

  13. Freedom versus Fairness 1931 Supreme Court case Near v. Minnesota The Supreme Court rules against the use of prior restraint of publicationsthat criticize the government Prior restraint: a governmental attempt to prevent certain information or viewpoints from being published

  14. Freedom versus Fairness • Press versus Electronic Media • Creation of the Federal Communications Commission in 1934 • The Ownership Controversy • The Equal-Time Requirement

  15. Libel Writings that are false and malicious and are intended to damage an individual Slander Oral statements that are false and malicious and are intended to damage an individual Libel and Slander

  16. Larry King Live One might say that Larry King was personally responsible for changing the nature of presidential campaigning

  17. America’s TV Culture in Perspective

  18. Politics and the Internet

  19. Media Effects: Shaping Political Life • Information and agenda-setting effects • Effects on values and opinions • Direct effects on public opinion

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