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New Venture Planning Insights: Market Strategies and Expert Meetings

Join us for an engaging session on new venture planning featuring expert meetings with David Auerbach and Kristin Luck, a renowned entrepreneur and marketer. Discover key market types and essential questions to address in your business strategy, including market segmentation, customer needs, and determining your market's total addressable market (TAM), segmented addressable market (SAM), and share of market (SOM). Learn how to effectively identify customer needs and gain strategies on how to Get, Keep, and Grow your business in today's competitive landscape.

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New Venture Planning Insights: Market Strategies and Expert Meetings

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Presentation Transcript

  1. New Venture Planning - 2013 Class #8 – October 24, 2013

  2. Coming Attractions… Friday – meetings with David Auerbach Tuesday – Kristin Luck Entrepreneur, Marketer Thursday 10/31 • 10 minutes on your interviews – 2 min Q&A Nov 5-7: Teams meet with John Dimmer (EoC)

  3. Market Types Key Questions: • Is there an established market? • How to segment? Cost, features, performance? What customer needs are not being met? What size do you need to be ‘legitimate’?

  4. TAM/SAM/SOM • TAM = Your Total Available or Addressable Market (everyone you wish to reach with your product) • SAM = Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target) • SOM = Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business)

  5. Get, Keep, Grow

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