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Viparis

Viparis. Private company uniquely centred on venue management Created in 2008, fusion of 2 competitors Objectives: A stronger position in the destination Optimization of calendars in order to capture more international events More investments to improve and enlarge venues.

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Viparis

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  1. Viparis Privatecompanyuniquelycentred on venue management Created in 2008, fusion of 2 competitors Objectives: A stronger position in the destination Optimization of calendars in order to capture more international events More investments to improve and enlarge venues

  2. Viparis today • 10 venues, one company • 630 000 sqm • 330 exhibitions, 150 congresses, over 600 corporateevents per year • 11 million visitors per year • Centralizedsales & marketing and support departments • Operations departmentsdecentralized

  3. Strategy: destination Paris Group’schoiceis to remainattached to a single destination: Paris • We manage 90% of the sqm in the Paris region • Strong local market: 150 congresses, 120 of which are French regular clients 330 exhibitions, 300 of which are French regular clients • Paris has a strong international appeal

  4. Strategy: destination Paris • Need to develop services to reinforcethisattractiveness • Communication strategytowards the general public • Venues become a part of city life: Electric, shopping centers, etc.

  5. Sales strategy • Calendar management and optimization • Package proposals (room construction, etc.) to present a full solution to the client. Venues are nowlessspecialized • New sources of revenue (ex.Cirque Bouglione) • New business models (free rental = risk sharing)

  6. Sales strategy: exhibitions Creation of new exhibitions • Starter guide • Welcome discount • Late option deadline • Booster pack • Package offer: « lowcost » show Allowingour leaders to grow • Calendar management International trade shows • Bidding for itinerant shows

  7. Sales strategy: congresses Bidding for national itinerantcongresses Continue to develop international congresses • Local network • Non-medicalevents in exhibition venues • Package proposals • Calendar management • Welcome pack

  8. Sales strategy: corporate • Package proposals • New markets: sports events, entertainment, cultural events and exhibitions • Bidding for itinerantevents

  9. Strategy for 3 types of client ORGANIZERS Objectives • Help existingeventsgrow and become leaders • help them to face economicuncertainty • capture new events and more international events

  10. Exhibitors Objectives • Help the organizer to increasenumber of exhibitors • help the exhibitors to achievetheir ROI objectives • Help to retainnew exhibitors Services: mobile appswithgeolocalization, first-time exhibitor guide, multilingualexhibitordepartment staff and online orderwebsite, e-parking, standtag by Viparis, signage kits, streaming services, etc.

  11. Delegates and visitors Objectives • Help the organizer to increasenumbers of visitors and improvevisitor time, • createan image of the venues as leisure destinations Services for delegates: Welcome pack, Mobile appswithgeolocalization, shopping guide Services for visitors: Facebook page, website, mobile apps, newsletter, papercalendar, partnershipswithmetro and local magazines, games

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