What is Content Marketing?

2. What is Content Marketing? An integrated marketing strategy that leverages custom content to bolster a company’s brand awareness and drive profitability. Source: Supermedia.com

3. What Content Marketing Can Do For You • Highlight your brand story and core competencies • Support your SEO strategy and improve your search ranking • Establish your company and executives as an industry thought leaders • Allow you to compete more aggressively with your competitors

4. Content Marketing Boosts: • Audience Engagement • Traffic to Your Website • Brand Awareness • Search Engine Rankings • Social Media Presence • Volume of New Visitors to Your Website

5. So Where is the ROI? • The average cost to generate a lead through inbound marketing is about half the average for outbound marketing 1 • Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads 2 • Customers who receive email newsletters spend 82% more when they buy from the company 3 • Top marketing lead sources: 3 • Social media • SEO • Email Marketing

6. Organic Search Rankings • Why improving your search ranking is important • Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate 2 • 70% of the links search users click on are organic, not paid 4 • 75% of users never scroll past the first page of search results 2

7. Blogs Build Business • B2B companies that blog generate 67% more leads per month than those that don’t 1 • 79% of marketers who blog see positive ROIfor inbound marketing 2 • 92% of companies who blogged multiple times a day acquired a customer through their blog 2 •  81% of U.S. online consumers trust information and advice from blogs 8

8. Social Media Can Work for You – Really! Social media provides your audience with an inside look at your brand and products or services. By posting fresh content regularly, your social communities will grow and expand your audience reach. • 84% of B2B marketers use social media in some form 2 • Social media has a 100% higher lead-to-close rate than outbound marketing 2 • 90% of people trust online recommendations from people they know

9. Challenges Associated With Content Creation

10. Content Boost Team vs. External Hire • $117,00 per hire • Countless hours • Smooth sailing Turnover – Once your hire moves on, it’s back to the drawing board!

11. Your Content Boost Team

12. Evaluation & Development of Custom Strategy

13. Content Boost Learns & Develops Your Brand Voice

14. Execution – Launching Your Brand Story • Your Content Boost team will develop a content marketing strategy based on the results of our research, discussions with your company and overall program goals. • Content Boost Deliverables • Editorial Calendar– Includes schedule of editorial activities on a monthly basis • Social Media Strategy – Twitter, Facebook, LinkedIn, YouTube, Google+* • News Page Design Strategy– Includes mock-ups and linking strategies * • Implementation Timeline - Content Boost will provide you with a timeline of activities from the introductory call to implementation and the first 90 days of the program * = If applicable to your Content Boost package

15. Generating Your Custom Content • Articles will be developed and delivered optimized for target keywords and audience search terms. This content can originate from: • Company-Specific News & Announcements • Industry News • Market Trends and Analysis • White Papers, Case Studies, Datasheets • Interviews/Q&As with Company Executives, Spokespeople, Clients and Partners • Multimedia Elements, Including Podcasts and Videos

16. Content Delivery Options • RSS Feed • Articles are packaged and published via the RSS protocol, the mostly widely used data interchange format on the Internet. • News Site • A credentials-based URL is provided to access the articles (i.e. news page). • Client Posted Content • Content is provided to you in Word format for posting on your website by your team.

17. Add-On Services Available • News Page Development • Custom-built webpage residing on your company’s domain - specifically created for your Content Boost news and resources. • Extensive Social Media Marketing • Your Content Boost team will manage your company’s social media efforts including regular updates on Twitter, LinkedIn, Facebook, blogs, YouTube channel management, etc. • Amplified Articles • Receive in-depth news and analysis pieces with a higher word count. Four articles per month with a maximum of 1000 words per article. • White Papers • 3–5 page white papers will be developed on the topics of your choice and posted to your website. • Infographics • Content Boost’s design team will create infographics to illustrate and help communicate your company’s message. The design and layout for each infographic will be based on the research, content, data and concepts provided by your team.  *Subject to additional fees

18. Client Testimonials “Content Boost is not just outsourced content development.  The entire team acts like an extension of our own marketing department by working to understand our business, industry trends and topics that will drive SEO for our website and blog.  We would need to hire 2 full time senior writers to generate the content that Content Boost generates for less than the cost of 1 entry level person.  In the first 60 days we increased traffic to our blog by 300% and social media mentions and impressions by 200%.  Content Boost is a game changer for us!” –Data Center Solutions Provider

19. Client Testimonial “Fresh content written weekly specific to [our contact center] gives [us] excellent brand exposure.  TMCnet has also has excellent service support for the entire program (social media, reporting, weekly check in status meetings).” – Contact Center Solutions Provider

20. Learn More Content Boost Website – www.contentboost.com Content Boost Blog – blog.contentboost.com Contact Us – info@contentboost.com Connect: