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Public Service Announcements

BEST PRACTICES. Public Service Announcements. Russell Moorehead, P.E . Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc. faith. Trust and confidence in things unseen. We should promote our contribution to health, safety, and welfare of the public. Our Team.

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Public Service Announcements

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  1. BEST PRACTICES Public ServiceAnnouncements Russell Moorehead, P.E. Vice President, Chattanooga Office Manager Barge, Waggoner, Sumner and Cannon, Inc.

  2. faith Trust and confidence in things unseen

  3. We should promote ourcontribution to health, safety, and welfare of the public

  4. Our Team • ASCE Chattanooga Branch members • City and County Storm Water officials • Radio Station sales representative

  5. The Media • Morning and afternoon “drive time” • 30 second spots on local news/talk radio

  6. The Message Engineers: We are cool We are great We are awesome We design things We construct things We LOVE math We have pocket protectors Not like Howard Wolowitz Cool Great Awesome Have pocket protectors Design things Construct things Love math

  7. The Message Engineers: Engineers make the world a better place by designing projects that protect and improve water quality

  8. The Message 30 seconds is not a lot of time • Radio station personnel assisted with developing the script to fit the allotted time. • Radio station personality recorded the PSA’s for us

  9. The Message • Developed 5 different versions • Broadcast 40 times during E-week

  10. The Cost $1,000 for 40–30 second PSA’s broadcastduring E-week

  11. The Funding • Year 1 - $750 SPAG and $250 Branch • Year 2 - $350 SPAG, $250 Branch, $200 each from the City and County

  12. Lessons Learned • Start early • ABC’s – Accurate, Brief, Clear • Focus on Brief • Use a positive message • Be Flexible • Get the message out

  13. For More Information SPAG Report and scripts available in ASCE Best Practices Manual ContactRussell Moorehead rdmoorehead@bwsc.net (423) 756–3025

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