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Building Your Mediation Practice: Strategies and Planning for Success

Learn how to develop a successful mediation practice by leveraging your strengths, addressing weaknesses, and identifying opportunities and threats in the mediation market. Create a marketing plan, mediator CV, and terms of business to attract clients and establish your presence in the field. Utilize social media, apply to mediator panels, and proactively seek out mediation opportunities to grow your practice.

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Building Your Mediation Practice: Strategies and Planning for Success

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  1. Mediator Meeting Building a Mediation Practice August 2012

  2. About you • Strengths • Your accreditation CD / ACDS / CEDR / ADR Group • Your existing career and track record • Sector or niche experience • Location • Your personality • Weaknesses • Lack of experience • Uninformed market

  3. About you • Opportunities • The group with whom you trained • Mediator providers • Experienced mediators (twinning-assisting-observing) • Other mediators in your area • Your clients • Your colleagues • Your professional association • Your address book and personal contacts

  4. About you • Threats • Other mediators who charge less and network better • Experienced mediators • Legal representatives • ‘Closed shops’

  5. About your market - What sort of mediation work do you want? Who is your target market? • Commercial / business • Public sector / private sector • Employment / labour / workplace • Family • Community / neighbourhood • High / low value • Full day • Half day • Telephone / internet mediation • Pro Bono / volunteer • Anything / a mixture

  6. Where is mediation work going to come from? • Direct from personal recommendations or direct marketing • Providers • Courts • Lawyers • Professional bodies • Community organisations (NGOs, community based organisations, local authorities)

  7. Your Plan • develop a marketing plan based on the above • develop a mediator CV • develop terms of business • price - hourly / daily rate / overtime rate • payment terms / before or after • travel, accommodation, venue costs • cancellation clause • draft a persuasive explanation of mediation • draft a standard agreement to mediate

  8. Your Plan • walk the talk - include mediation clauses in your contracts • consider some practicalities such as business cards, brochures, website • use social media – LinkedIn, Facebook, Twitter • apply to panels of mediators • attend meetings, call meetings, write letters / articles • explore the internet and consider studying further

  9. Generally work will not find you; you need to find the work.

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