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Chapter 5: Link to Strategy

Chapter 5: Link to Strategy. Chapter 5: Link to Strategy. Chapter 3: Communication. 6.4.1 Tying bottom up price plan to top down. 5.4.1 Additive versus dilutive. Is this good or bad for our pricing goals and strategy? Quantify the impact Update regularly

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Chapter 5: Link to Strategy

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  1. Chapter 5: Link to Strategy Chapter 5: Link to Strategy

  2. Chapter 3: Communication

  3. 6.4.1 Tying bottom up price plan to top down

  4. 5.4.1 Additive versus dilutive Is this good or bad for our pricing goals and strategy? • Quantify the impact • Update regularly • Balance between efficiency and effectiveness Chapter 5: Link to Strategy – Excelling

  5. 7.2.1 Time dimension Option 1: Year to date (YTD) vs. Full Previous Year • Compares product sold YTD versus the previous year

  6. 7.2.1 Time dimension Option 2: YTD vs. YTD • Compares products sold YTD vs. the equivalent period last year

  7. 7.5.2 Premier vision

  8. 4.3.6 Target net price frameworks

  9. 4.3.6 Target net price frameworks Part and order sensitivity Three dimensions of pricing segmentation • Customer • Product • Order

  10. 4.4.1 Advanced target price segmentation Total Economic Value and payback

  11. 4.4.1 Advanced target price segmentation For each reference price, build a bridge of positive and negative impacts that the technology you offer would have for the customer. • Reference value • Positive differentiation value • Negative differentiation value

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