Presentation Joy Singleton Professor Jessica Hamlin PBRL350 Assign 4-1 PR Impact: Annual Reports March 18, 2012
Table of Contents: • Press Release – Details on Macy’s retail establishment along with addressing strengths and weaknesses of the Corporate for-profit organization • PSA Radio – For Profit (30 seconds) • Brochure – Organizational pamphlet
Macy’s - Press Release 151 West 34th StreetNew York, New York 10001 New York, New York March 17, 2012 (Business Wire) --Macy's, Inc. (NYSE:M) today reported total sales of $5.975 billion for the seven weeks ended January 31, 2011, an increase of 7.7 percent. During the holiday selling period sales were up 5.9 percent. Due to the strength of the business, the company ‘s guidance for sales has increased for the fourth quarter and fiscal year. The following three stores will be closing in the late spring of 2012. Final clearance sales has already begun at the locations listed below and will end in approximately 8 weeks. North XYZ Mall, (193,000 square feet; opened in 1988; 60 associates); South XYZ Mall, (123,000 square feet; opened in 1981; 76 associates); 3. East XYZ Mall, (288,000 square feet; opened in 1960; 94 associates); 4. West XYZ Mall, (181,000 square feet; opened in 1979; 77 associates).
From: Macy’s 151 West 34th Street New York, New York 10001 Contact: Joy Singleton (212)494-1602 ext.555 For use: March 19 April 10 Length: 30 Seconds • Did you know that Macy’s is closing 3 of it’s stores? Due to new developments, change and construction of new Macy’s facilities, a clearance blowout sale will be held at the North, South, East and West Macy’s locations. Remaining merchandise will be sent to newer stores! Stop by at the location nearest you! Call 717-456-Sale or visit www.macys.com for more information and clearance tag item viewing! # # #
Brochure – Macy’s • My Macy’s Localization – 2010 was the first full year of implementation of My Macy’s, having been piloted in 2008 and rolled out nationally in mid-2009. Already, we have seen significant progress in tailoring the merchandise assortment and shopping experience in each Macy’s location to the customer who shops there. In fact, some of our most successful geographic markets in 2010 sales growth was the original My Macy’s pilot districts from 2008 – indicating that our execution continues to improve with experience. The more we learn about the customer and her preferences, the better we are able to respond store-by-store. Clearly, My Macy’s is a long-term approach that will allow us to continue to adapt to local customers and communities. • Competition- The Company conducts its retail merchandising business under highly competitive conditions. Macy’s is one of the nation’s largest retailers, and has a number of various competitors nationally and within the local regions. Competition may increase challenges as its competitors enter into alliances and business merges.