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©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

Filmaka. HOW do you engage the consumer of the 21 st Century? It is no longer just about the full frontal hard sell, or the :30 second commercial. It is about context, content, and entertainment . Working with FILMAKA you can engage your consumers to

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©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

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  1. Filmaka HOW do you engage the consumer of the 21st Century? It is no longer just about the full frontal hard sell, or the :30 second commercial. It is about context, content, and entertainment. Working with FILMAKA you can engage your consumers to participate in their own persuasion And we do it better, faster, broader and more cost effectively. ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  2. Filmaka • Filmaka is an award-winning Digital studio for multi- • platform branded and non-branded entertainment founded by • independent film producers Deepak Nayar (Bend It Like • Beckham) and Thomas Augsberger (Mr. Brooks). • ► Short films, advertising, web series, TV series, feature films • Content is produced by a creative global on-line community • of 30,000 talented filmmakers in over 150 countries. • ► Feature film Swinging with the Finkels, starring Martin Freeman • and Mandy Moore, premiered at Cannes May 2010. • ▪Filmaka discovers new, fresh talent through its proven • monthly online competition engine. • ▪Competitions result in exclusive content for high-profile • brands, including: ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  3. Competitions • ▪ In conjunction with Agencies and Brand Managers, • Filmaka hosts monthly competitions. Categories include: • ►Branded / Non-branded Commercial • ►Feature Film / Short Film • ► Documentary / Short Film • ►Web Series • ▪Goals of competitions include: • ► Create compelling and effective brand messaging • ►Provide a scalable and cost-efficient business model • ► Reach untapped markets • ► Provide a legal framework where IP issues are controlled • ► Offer a venue for professional and aspiring filmmakers ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  4. Process / Timeline * ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD * Timeline can be expanded or condensed

  5. Feature Film Competition Jury Filmmakers join the Filmaka community to develop their craft, earn feedback from their peers as well as advertising and entertainment industry professionals and to pursue career opportunities. To attract quality talent, Filmaka’s feature film competition is judged and commented on by award-winning directors, writers and actors: “I was really taken with your film- very simple but consistently clever and fun and sad, all at once.”Neil LaBute to filmmaker Nikol Hasler ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  6. Current Projects: Discover Card / Klondike Agency The VIA Group has commissioned Filmaka to create entertaining short films which depict what lucky Discover Card Sweepstakes winners might do if they won $1-million. The full length films will be deployed on digital platforms and in-theater while cutdowns may air as television commercials. The VIA Group has also enlisted Filmaka and its community to create television commercial campaigns around Klondike’s popular “What Would You Do For a Klondike Bar?” tagline. Both projects are currently in production. ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  7. Current Projects: Ford Fiesta / SNICKERS The Ford Fiesta Movement Challenge, the innovative social marketing campaign, is the third collaboration between Ford, agency JWT Team Detroit and Filmaka. This time, Filmaka’s directors were paired with Fiesta “Agents” to create short films to launch the highly anticipated Fiesta Stateside. The twenty films premiered prior to blockbuster films such as IRON MAN 2. The winning films will air on Current TV and stream on multiple digital platforms. SNICKERS® and its agency BBDO hired Filmaka and its community to develop viral marketing creative which may be utilized as online and television ads. This is an extension of the “You’re Not You When You’re Hungry” campaign which kicked off with great fanfare in the 2010 Super Bowl. The films currently are in production. Filmaka received a record 450 submissions for this project. ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  8. Current Project: Digital Rights Group/CBC Digital Rights Group UK and the Canadian Broadcasting Corporation have partnered with Filmaka to develop concepts for game and reality television series. This is Filmaka’s second project with DRG; the first resulted in the comedy pilot Upside Down, a comedy television pilot created by two Filmaka community members. Status:Afterreviewing the 250 game/reality television series pitches submitted by Filmaka’s community, DRG identified four pilots for further development and are pitching them to distribution partners. • “We are looking forward to working with Michael and Max on the development of Upside Down, a series which we believe has fantastic potential on the international stage. The game/reality show competition was the perfect way to give talented filmmakers an opportunity to get their projects in front of leading creatives in the television industry.” - Justin Judd, Digital Rights Group UK ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  9. Case Study: Lincoln/ Y&R Team Detroit Lincoln and Y&R Team Detroit enlisted Filmaka to create music videos integrating the Lincoln MKS tailored for the 2009 Grammys®. Influential music supervisor Gary Calamar (True Blood) curated the project. Filmaka received 300 pitches and 14 videos were produced, four more than originally planned. Lincoln/Y&R created a marketing campaign around the music videos entitled “Project Rising Stars”. All Lincoln MKS commercial time in the Grammys showcased the five winning videos. The commercials directed viewers to CBS.com to see the full-length videos. Click here for examples. The network’s website then linked to Filmaka.com where further community engagement was available with information about the filmmakers, musical artists, and behind-the-scenes footage. • “We were very impressed with Filmaka and the outstanding results.” • -Carl Spresser, SVP/Director of Integrated Marketing & Branded Entertainment, Team Detroit ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  10. Trojan and agency Colangelo-Synergy Marketing employed the Filmaka community to create branded entertainment to launch new products (i.e. Ecstasy, 2Go, etc) and to kick off re-launch of its website. Case Study: Trojan / Colangelo Four winning films are currently streaming on Trojan’s site. One of the films,Sri Lanka, is currently the #1 ranked video. • “We found our collaboration with Filmaka (on • behalf of our client Trojan® Brand Condoms) • to be thoroughly professional and a great value. • The videos produced by the filmmakers • exceeded our expectations as they were • strategically on target as well as highly • creative. When a similar opportunity arises, we • will definitely look to renew our partnership.” • Dan Liu, Account Director, • Colangelo-Synergy Marketing ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  11. Case study: Ford / JWT Team Detroit In its first project with Ford and agency JWT Team Detroit, Filmaka and its community created “Mustang Stories,” twenty short films based on real-life stories submitted by drivers of the iconic vehicle. Ford/JWT came to Filmaka because they needed original content for the 2010 Mustang’s website and creative for the nine 1:00 commercials purchased in NBC’s Knight Rider. Films needed to be written, shot, and edited in just over five weeks. Filmaka received 400 pitches from filmmakers in 30 countries. 22 films were produced - shot in U.S., Canada, Mexico, Norway, South Africa, and UK. Grand Prize Winner, UK-based Jonathan Newman attended the LA Auto Show where his film “Father’s Day” introduced the 2010 Mustang. JWT then hired him to shoot a one hour cable documentary, shot in Japan. Filmaka subsequently hired Newman to direct its first feature film, Swinging with the Finkels, starring Martin Freeman and Mandy Moore. “It’s the quickest, most efficient, creative thing the Ford Motor Company has ever done.” - Al Uzielli, Sr. Advisor, Ford Global Brand Entertainment ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  12. Case Study: DIRECTV / Cisco DIRECTV hired Filmaka and its US members to create twenty short films which incorporated its products, services, and programming (i.e. HD, I-Phone remote recording, sports, Friday Night Lights). The finalists, represented a wide range of talent from a Yale college student to a director of Black Eye Peas music videos to a screenwriter of an Oscar® nominated movie looking to make her mark in directing. One finalist even shot his film on location in China. To compliment Ogilvy-produced creative, Cisco enlisted Filmaka and its community to shoot “Digital Cribs,” non-fiction short films about people who use technology in their homes in interesting ways. Films, submitted from all around the world, were streamed on Cisco’s website and syndicated to over 200 blogs and sites. “Cisco felt that Filmaka would be a great partner because we wanted an international perspective and filmmakers themselves rely on digital technology to produce their creative work. We are very pleased with the outcome.” - Ken Wirt, VP Consumer Marketing, Cisco Page 12 ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

  13. “We were excited to see how filmmakers around the world interpreted our theme. SABMiller is passionate about beer and all our brands, so we were very impressed to see this reflected in the quality and creativity of the winning films.” - Charlie Hiscocks, Senior Global Marketing Manager, SABMiller Testimonials “What better way to gauge WhatOneEarthIsGoingOn? (on MSN) than to ask ‘filmakas’ around the world the question in a series of short films. As a creative director born in the land of the boomerang, it is not surprising that I have always enjoyed throwing ideas out there and seeing what comes back. Filmaka is a wonderful open source way of accessing new ideas and talent from new places.” - David Alberts, Founder, WhatOnEarthIsGoingOn? “The output of versatility and creativity that was realized out of the project was amazing and the clips a pleasure to watch. It´s great to discover and support young talent by working with Filmaka.” - Susanne Degn, Head of Content, Red Bull Media House ©2010 Filmaka, Inc. CONFIDENTIAL DO NOT FORWARD

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