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Movie Universes as Propaganda: A Study of Film Posters and Their Techniques

Explore how iconic movie universes effectively use propaganda techniques through their posters. This study examines the visual strategies employed in film marketing, focusing on the simplicity of design—limited colors, bold images, and concise messaging. We discuss key propaganda techniques such as testimonials, bandwagon appeals, and name-calling, examining examples from popular films like Star Wars, Rambo, and The Matrix. Discover how these methods shape public perception and contribute to the films' overall impact.

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Movie Universes as Propaganda: A Study of Film Posters and Their Techniques

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  1. Movie Posters as Propaganda If movie universes had propaganda posters

  2. Propaganda Posters Posters tend to be simple so that the message comes across clearly. Posters tend to use: • Few colors • Bold (Primary/Secondary) colors • Few words • Simple images • Simple message • Propaganda techniques

  3. Definitions of techniques • Testimonials-attempt to connect a famous or respectable person with a product or item. • Bandwagon-an appeal to the subject to follow the crowd, to join in because others are doing so as well. • Card stacking-only presenting information that is positive. • Glittering Generalities-words that have different positive meaning for individual subjects, but are linked to highly valued concepts.

  4. Definitions of techniques • Name Calling-the use of derogatory language or words that carry a negative connotation when describing an enemy in attempts to arouse prejudice . • Plain Folks- attemptto convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person. • Transfer-an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.

  5. Definitions of techniques • Simplification (Stereotyping)- reduces a complex situation to a clear-cut choice involving good and evil. • Assertion-an enthusiastic or energetic statement presented as a fact, although it is not necessarily true. • Lesser of Two Evils-tries to convince people of an idea or proposal by presenting it as the least offensive option. • Pinpointing the Enemy-an attempt to simplify a complex situation by presenting one specific group or person as the enemy.

  6. Star Wars Words: 3 Colors: 3 Images:1 Propaganda technique: ?

  7. Rambo Words: 5 Colors: 5 Images:3 Propaganda technique: ?

  8. The Matrix Words: 10 Colors: 3 Images:2 Propaganda technique: ?

  9. The Bernstein Bears Words: 5 Colors: 6 Images:1 Propaganda technique: ?

  10. Planet of the Apes Words: 3 Colors: 4 Images:1 Propaganda technique: ?

  11. The Muppet Movie Words: 12 Colors: 3 Images:1 Propaganda technique: ?

  12. Charlie and the Chocolate Factory Words: 11 Colors: 4 Images:1 Propaganda technique: ?

  13. Batman Words: 22 Colors: 2 Images:1 Propaganda technique: ?

  14. Batman Words: 8 Colors: 4 Images:4 Propaganda technique: ?

  15. James Bond Words: 7 Colors: 4 Images:6 Propaganda technique: ?

  16. Lord of the Rings Words: 13 Colors: 2 Images:2 Propaganda technique: ?

  17. Robin Hood Words: 34 Colors: 6 Images:4 Propaganda technique: ?

  18. Propaganda posters from air travel

  19. Propaganda posters from the internet

  20. Propaganda posters from the internet

  21. Propaganda posters from everyday life

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