Strategies for RFID Success

1. Strategies for RFID Success

2. What is Driving RFID?

3. Pilots with eight key suppliers Wal-Mart's RFID-Using Suppliers to Exceed 100 eWeek June 14, 2004 Convergence around the Electronic Product Code (EPC) as the standard Defence Department will require its suppliers to put RFID tags on shipments by January 2005 to better manage its inventory. EPC Pallet and case tagging mandates C Pallet and case tagging mandates Aviation Week Defining the Gen 2 Standard RFID Market Direction

4. The Goal is Asset Visibility … Everywhere!

5. The Business Benefits Fixed RFID reader at dock doors and other “choke point” locations allow automatic scanning… that drives… Increased accuracy and visibility Real-time decision making Supply chain efficiencies (cost DOWN) Increased responsiveness to customer demand (sales UP ) improves Supply chain visibility lowers lifts OPEX Sales

6. Where Does RFID Fit?

7. Symbol’s RFID Direction c capture A fundamental component of Symbol Technologies Cm2Enterprise Mobility architecture The next generation of advance data capture Symbol will be a provider of RFID systems and solutions based on Electronic product code (EPC) technology

8. RFID is an essential component of Cm2 c Advance Data Capture • Imaging • Laser scanning • Biometrics • Voice • Sensing Multi-protocol EPC-compliant RFID readers designed to support current and future EPC standards RFID RFID is a key data capturetechnology for the future Mobile Computing Readers designed for embedded applications such as printers and hand-helds MC 9000

9. What Does RFID Mean .. To You? • RFID is not just a project .. Or a compliance problem • It is a fundamental new technology that will be increasingly important in many aspects of your business in coming years • You need integrated solutions .. And a partner ..who understands this, and is building architectures that will handle your needs today .. Tomorrow .. And a decade hence • Why?

10. x10 .. x100 .. x1000 EPC … Everywhere

11. Standards & Regulations - EPC

12. Where Are The Standards? UHF Generation 2 standard has almost achieved technical consensus – IP issues must still be resolved Gen 1 – Class 0 or Class 1

13. Radio Regulations around the world • Radio Regulations are most favorable for EPC in the U.S. • Regulatory changes needed to support EPC in Europe (ETSI 302.208), will be finalized this year, supporting un-licensed operation for products, next year • Japan MPHPT conducting tests to open a UHF band by March 2005 • China standards and regulations are still a wildcard

14. Products & Solutions

15. Today – Complete System Solutions • High performance Generation 1 EPC readers and tags • Rugged Generation 1 EPC Handhelds • Broad variety of EPC Class 0 tag solutions • Prepackaged reading solutions (DC400) • Integration into high performance conveyor systems • RFID provided as part of a complete Auto ID solution, including bar code, wireless, and terminals

16. A Broad Solution Reach ….

17. Readers and Antennas • Intelligent Network Element • Ethernet: IP Addressable • Multi-Protocol - Class 0/0+, Class 1 • Tag Processing • Embedded Network Management • Easier Migration Path • Robust Industrial Design • Gen 2 Upgradeable AR400 Reader High Performance Antenna

18. Packaged Solutions = Practical Deployments • Even when technology works it must be practical and cost-effective to deploy • RFID must be integrated with other key technologies that are key in the distribution, retail, and transportation, environments • RFID must scale .. And must be survivable

19. Symbol DC400 • CPG & Retailer-class Portal solution • Until now, the only way to achieve dock door RFID visibility has been to procure individual RFID components • incorporates the best of breed multi-protocol reader • Plug and play infrastructure • Everything you need in one platform • All you have to do is network attach, power attach, remote monitor and achieve Matrics performance • Modular & flexible • 2 or 4 antenna design to support 1 or 2 dock doors • Light indicators that can be programmed to alert the disposition of goods • Photo sensors to time stamp entry and localize direction • Advanced network features increasing flexibility and management • Ethernet • SNMP & SNTP

20. Matrics EPC-Compliant RFID Tags Plastic Tag Carton Tag Plastic Bottle Tag Glass Tag Concrete Tag Variety of tags for different materials and applications Generic Tag

21. RFID Tag Products • Class 0 Read Only & Read Write • Read Only = Simple and Secure • Read Write = Flexible and User Definable • Product Delivery Options: • Custom Conversion • Labels • Adhesive Inlays • Inlays

22. “Custom Designs, Maximum Performances” High Performance Dock Door/ Portal Systems “Random Orientations, 100 % Accuracy Applications Conveyors “Known Orientations” Shelf/ Item Level “Small Tag, Short Read Ranges” Single Dipole Tags Dual Dipole Tags Performance Tags – Performance Requirements

23. Industry Challenges

24. Today’s RFID Challenges • Scale .. Scale .. Scale • How does the industry move quickly from pilots to broad scale rollouts? • How do we jointly build a broad community of RFID competence? • “Hands on the street” • Certification and training • Packages solutions to reduce deployment complexity

25. Mission Critical Support When RFID is an essential element of your business .. It’s essential that your RFID infrastructure is up .. And running Support Center Specialists Systems Consultants Project Managers Network Consultants Service Center Technicians Logistics Personnel Customer Service Reps Customer Advocates

26. Thank You Questions? ?