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LEWIN’S THREE STEP MODEL OF MANAGING ORGANIZATIONAL CHANGE

LEWIN’S THREE STEP MODEL OF MANAGING ORGANIZATIONAL CHANGE. CONTENTS. INTRODUCTION LEWIN’S MODEL THREE STAGE PROCESS IN GENERAL THREE STAGE PROCESS IN ORGANIZATION EXAMPLE OF CONTINENTAL AIRLINES CONCLUSION. INTRODUCTION.

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LEWIN’S THREE STEP MODEL OF MANAGING ORGANIZATIONAL CHANGE

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  1. LEWIN’S THREE STEP MODEL OF MANAGING ORGANIZATIONAL CHANGE

  2. CONTENTS • INTRODUCTION • LEWIN’S MODEL • THREE STAGE PROCESS IN GENERAL • THREE STAGE PROCESS IN ORGANIZATION • EXAMPLE OF CONTINENTAL AIRLINES • CONCLUSION

  3. INTRODUCTION • Change is a common thread that runs through all businesses regardless of size, industry and age. • Organizations that handle change well thrive, whilst those that do not may struggle to survive. • The concept of "change management" is a familiar one in most businesses today.

  4. LEWIN’S MODEL • One of the cornerstone models for understanding organizational change was developed by Kurt Lewin back in the 1950s, and still holds true today. • An early model of change developed by Lewin is known as Unfreeze – Change – Refreeze, refers to the three-stage process of change.

  5. THE THREE STAGE PROCESS IN GENERAL • 1st stage: Unfreezing • 2nd stage: Change • 3rd stage : Freezing

  6. THREE STAGE PROCESS WITHIN AN ORGANIZATION

  7. UNFREEZE • To accept the change which is necessary. • Preparing the organization for changes to take place. • To re-examine its core motivation of people within the organization.

  8. CHANGE • To resolve the uncertainty and look forward to do things in a new direction. • Time and communication are the two keys to success for the changes to occur. • The change curve focuses on the specific issues of personal transitions in a changing environment.

  9. REFREEZE • When changes are being implemented and when the people are getting used to the new changes the organization is ready to freeze. • To be keen on incorporating the changes in the everyday business. • To celebrate the success of change.

  10. EXAMPLE • “Go Forward Airline”(Continental Airlines)

  11. CONCLUSION • Kurt Lewin's three step model assumes that organizations tend to revert to there former ways of doing things unless the changes are reinforced. • This model requires a process be in place that supports and maintains the changes which includes employee performance appraisal systems and reward systems to influence those to adhere to the firm's new values. 

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