Hinunangan Pride Campaign Armando O. Gaviola , CF & Eva P. Abad, LAP Supervisor

1. Hinunangan Pride Campaign Armando O. Gaviola, CF & Eva P. Abad, LAP Supervisor The Pride Campaign aims to ensure that fishers do not intrude in the MPA and that the community will report on any intrusion in the MPA. SOCIAL MARKETING CAMPAIGN

2. As a result of the Threat Ranking… The Social Marketing Strategy SOCIAL MARKETING CAMPAIGN

3. Brand and message Support our MPA and have F.A.I.T.H. (Fish Always In The Home) I love fishes, I love my MPA, I stand for it. We need fish to have more fish; support our MPA Sangtuaryo: atongkinabuhiugatongkaugmaon; maongaatongmahalon! Splendid Red Spooner Crab or “Sipitan” Endemic in the campaign site, Unique in appearance and color, “newly discovered” food source, potential source of income, needs conservation & management, potential for research and education. SOCIAL MARKETING CAMPAIGN

4. Launching of the Pride Campaign • Billboard at MPA site • Posters at conspicuous places • Film Showing with consultations • Stickers • 2012 Calendar Social marketing activities SOCIAL MARKETING CAMPAIGN

5. Top 3 Barrier Removal activities • MPA Ordinance amendment • MPA Management Committee Capacitation • 24/7 guarding of the local volunteers with Logbook system: 2 sets Supporting activities SOCIAL MARKETING CAMPAIGN

6. Bigger picture LAP strategy & objectives • MPA as top priority for CFRM Strategy with 5 year Prov’l. Dev’t. & Physical Framework Plan (PDPFP) and Prov’l. Dev’t. & Investment Plan (PDIP) • Promotion of MPA management effectiveness of all MPAs in Southern Leyte • Institutionalization of MPA Rating System through Management Effectiveness Assessment Tool (MEAT) • Sustainability of MPA management effectiveness through Social Marketing & Pride Campaign Vision for the future SOCIAL MARKETING CAMPAIGN