Best Practices in Business Education Marketing

1. Best Practices in Business EducationMarketing CBEA Conference Wednesday, October 20, 2010 Marisa Calvi-Rogers Business/Marketing Teacher DECA Advisor Executive Board Connecticut DECA mcalvi-rogers@southingtonschools.org 860-628-3229 x.361

2. Marketing • “Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.” ~Drucker • “This customer focused philosophy is known as the 'marketing concept'. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.” ~Barwell

3. Best Practice Approach is to supplement your Marketing Program with DECA!

4. Marketing and DECA—co-curricular DECA: • Mission: Prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

5. By leveraging their DECA membership, members can become: ACADEMICALLY PREPARED for college and careers in marketing, finance, hospitality or management COMMUNITY ORIENTED by gaining an appreciation for the benefits of service and their potential impact on the community and world PROFESSIONALLY RESPONSIBLE with ethics, integrity and high standards EXPERIENCED LEADERS by practicing key leadership skills such as goal setting, consensus building and project management. High school chapters are recognized and chartered by the state or provincial association and must be authorized by the local school and advised by a faculty member responsible for course content in one of areas identified above. Source: www.deca.org

6. How? • STEP 1: Create a DECA Chapter • STEP 2: Plan a Chapter Activity • Community Service Project – all members become involved in raising money for a charity, however, 1-3 students document the project in the Community Service Project Event. • STEP 3: Become the Marketing Resource for Your School • Give your marketing students the opportunity to use their skills in real projects that benefit your school community

7. Step 1 – create a deca chapter • Contact William Leete, State DECA Advisor at deca1@sbcglobal.net • Visit an established DECA Chapter High School • Visit the National DECA website at www.deca.org • Visit the Connecticut DECA website for up-to-date information at www.ctdeca.org • Attend the Fall Leadership Conference or State DECA Competition to experience the excitement! • See handout “Activate your Chapter in Three Easy Steps”

8. Step 1 – create a deca chapter • Elect Officers • Schedule Meetings • Start small with activities • For example, see attached list from Southington High School • Partner with other clubs within your school • DECA/FBLA Haunted House and Halloween Party • DECA/National Honor Society Pasta Supper to raise money for American Cancer • DECA/ FBLA Volleyball Tournament to raise money to send competitors to National Competition • Partner with business people from your town (Advisory Board)

9. STEP 2 - Plan a chapter activity

10. Connection : DECA Project and Marketing Curriculum • As students learn concepts in marketing , they are able to apply those concepts while completing the DECA project. • For example, assume your chapter has decided to enter in the Community Service Project. • HINT: Plan for the work on the project to be done in sections over four months or so.

11. Community Service Project • Pick a charity (September) • Plan fundraisers (October to January) • Miracle Minute • Car Wash • Pasta Suppers • etc…. • Seek Administrator Approval • Document in the Competitive Event format (October to February) • Students do one section at a time • Create Oral Presentation (February) • PowerPoint • Boards

12. Community service project • I. EXECUTIVE SUMMARY - One-page description of the project • II. INTRODUCTION • A. Historic background of the selected community service or charity • B. Description of the local DECA chapter, school and community • III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY • A. Description and purpose of the project • B. Rationale for selecting the community service or charitable project • C. Description of the benefits of the project to the chapter and chapter members’ understanding • of leadership development, social intelligence and community service

13. Community service project • IV. ORGANIZATION AND IMPLEMENTATION • A. Organizational chart, member involvement and job description • B. Description of the project and documentation • C. Impact goal for the beneficiary • V. EVALUATION AND RECOMMENDATIONS • A. Evaluation of the project • B. Impact of the community service or charitable project • C. Recommendation(s) for future projects • VI. BIBLIOGRAPHY • VII. APPENDIX

14. STEP 3: Become the Marketing resource for your school • Brochures • Invitations • Certificates • Business Cards • Marketing Plan for events • Promote a sports camp or event in the Arts • Promote a fundraiser for another organization • etc….

16. Best Practice because… • Hands-on experience with a real business style project • Positive public relations opportunity for your students, department and school • Opportunity to build skills • Teamwork • Communication • Management • Organization • Leadership

17. Best Practice because… • Brings the concepts from the textbook to life • Opportunity to compete in an academic competition • Opportunity to travel • Opportunities to provide back to your school and your community • See handout “Connecting Curriculum, Courses and DECA”