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Publishing your Passion

Publishing your Passion. Dr Sarah Russell. What is your passion?. Why do you want to write to newspaper? Correct errors Make new point Whine. How best to convey message?. Opinion piece: 700 – 900 words Letter to Editor 200 words 2 liner: “ And another thing ”. And another thing.

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Publishing your Passion

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  1. Publishing your Passion Dr Sarah Russell

  2. What is your passion? • Why do you want to write to newspaper? • Correct errors • Make new point • Whine

  3. How best to convey message? • Opinion piece: 700 – 900 words • Letter to Editor 200 words • 2 liner: “And another thing”

  4. And another thing No doubt Jerry Hall now knows the feeling of old age creeping up on her. Ron Hayton, Beaumaris I’ve asked my newsagent to stock the Jakarta Post so I can read about all the things my government is refusing to tell me Sarah Russell, Northcote

  5. Op Eds and LettersTools to convey message • Facts • Argument/logic • Example/personal experience • Humour

  6. The 10 commandments

  7. Thou shall • Know your audience • Age/SMH • Australian • Guardian • SunHerald • ABC online • Womens Agenda • HelloCare

  8. Thou shall 2. Have a media hook (e.g. recent newspaper article)

  9. Thou shall 3. Write quickly*, then email *(or have draft waiting for ‘media hook) “Today’s newspaper stories become tomorrow’s fish n chip wrappers”

  10. Thou shall 4. Write a catchy introduction (Grab letter editor’s interest)

  11. Thou shall 5. Speak to a general audience • No jargon or specialist language • No obscure vocabulary • Short sharp sentences • BUT Don’t dumb down

  12. Thou shall not • Assume that • everyone knows what you are talking about • everyone agrees

  13. Thou shall 6. Respect the word limit AND make every word count (i.e. no padding)

  14. Thou shall 7. Make one point (or two at the most) Common pitfalls: • Trying to make too many points • Fluffy

  15. Thou shall 8. Play the ball, not the person (Slagging off – defamation)

  16. Thou Shall 9. Write a strong conclusion Demonstrate: • Strength • ‘Way forward’ • Humour

  17. Thou shall 10. Find a critical proof reader (2nd best friend)

  18. Thou shall not Press ‘Send’ when: • Tired • Emotional • Drunk

  19. How to edit a letter 1. Original draft At the risk of being attacked by Australia’s loyal cricket fans, there are many of us who DON’T care about Shane Warne’s shoulder. Why is it that every time a highly paid Sports Star becomes ill or succumbs to injury we all have to hear about it? While I do sympathise with them on a human front, they are after all only human. They have already made their fortunes and are not going to be too badly off if their playing careers come to an end. There is always a coaching or commentating job to be found. So many times the important issues such as workers who lose their jobs pre Christmas, or brave volunteers who become injured helping the community have to take second place in the media to the stories about our Sporting Heroes!! There are other people around who suffer pain. Do Sporting Heroes really sell newspapers? They’re not trying to save anyone’s home, or put food on the nation’s tables. They are just doing their job – like everyone else.

  20. Editing: Original: At the risk of being attacked by Australia’s loyal cricket fans, there are many of us who DON’T care about Shane Warne’s shoulder. Why is it that every time a highly paid Sports Star becomes ill or succumbs to injury we all have to hear about it? Edited version: At the risk of being attacked by Australia’s loyal cricket fans, there are many of us who don’t give a toss about Shane Warne’s shoulder.

  21. Original: While I do sympathise with them on a human front, they are after all only human. They have already made their fortunes and are not going to be too badly off if their playing careers come to an end. There is always a coaching or commentating job to be found. Edited version: Spin doctors putShane’s shoulder on the front page of our newspapers. Orthopedic doctors and other physical therapists undoubtedly queue to treat his dislocation while we nobodies must queue for our doctors’ attention. So much for an equitable health care system!

  22. Original So many times the important issues such as workers who lose their jobs pre Christmas, or brave volunteers who become injured helping the community have to take second place in the media to the stories about our Sporting Heroes!! There are other people around who suffer pain. Do Sporting Heroes really sell newspapers? They’re not trying to save anyone’s home, or put food on the nation’s tables. They are just doing their job – like everyone else. Edited version: While highly paid sporting heroes have the cash, kudos and sex-appeal to access all the therapy they need, we must endure the pain of long hospital waiting lists and inadequate after-care service. For some of us, there is no-one waiting in the slips to cook our meals, change our dressings etc. It is indeed a testing time.

  23. Publishing your Passion www.research-matters.com.au

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