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Electronic Controls and Communications

Electronic Controls and Communications. The Global Challenge Of Strategic Standardization Management Alec McMillan Rockwell Automation Director , Global Standards & Trade February 1st 2000. Agenda. Standards Market Profile Standards & Technology Management

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Electronic Controls and Communications

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  1. Electronic Controls and Communications

  2. The Global Challenge Of Strategic Standardization Management Alec McMillan Rockwell Automation Director , Global Standards & Trade February 1st 2000

  3. Agenda • Standards Market Profile • Standards & Technology Management • Rockwell Automation Standards Roadmap Templates • Impact Of Culture On Standards

  4. Standards Market Profile Key:

  5. Commercial Services Marketing Manufacturing Regulatory Environment Quality Assurance System Integrators Customer Design Engineering Enhancing Market Share Opportunities What standards should the product comply with? What standards should the process follow? What regional marks are needed? Are there region specific regulations? Prefers a safe, reliable, high-quality, cost-effective product that meets industry standards ! What technology meets the standard? What tests are required to self-certify per conformity rules? What are the safety-related system standards?

  6. Component & Equipment Suppliers to Automation Vendors Users of Industrial Automation Products Utilities, Equipment & Materials Suppliers Consumers Standardization Across the Supply Chain Electronic Commerce, Customs, Marking, and Other Regulatory Standards Components & Services Safety, Environmental, and Quality Standards Supplier of Automation Products Product, System, Application, and Industry Standards Raw materials & fuels Automation Vendor Products & Services Materials & equipment Customer Products & Services Raw materials, fuels & equipment Material, Component, Design, Manufacturing, and Distribution Standards

  7. Machine Safety EN 1050 EN 954 EN 292 DIN 19250 VDE 801 EN 692 ISO 13849 IEC 61508 IEC 62061 IEC 60204 OSHA ANSI TR 3 ANSI TR 4 ISA SP 84 UL 1998 ANSI B11 Converging standards are changing the rules Hazard Identit. & Risk Assessment System Requirements System Typical Market Requirements e.g Functional Safety Standards

  8. Standards & Technology Management Key:

  9. Technology Road Map Relationships • Industry Roadmaps • What are the anticipated developments in Government Regulations ? • What are the expected specifications on which these regulations will be based ? • How can a business harness a technology in a form to exceed anticipated regulatory requirements and provide competitive advantage ? • How can business participate in the regulatory/standards process to gain advantage for their technology/business solutions ? • Product Roadmaps • What standards will apply to the products under development ? • How can standards be met with competitive value add to lead the competition in the market place ?

  10. Standards Management • Global Standards Require • International Consensus • Multiple Geographies • Multiple Industries • Multiple Applications • Multiple Vendors within an Integrated Supply Chain • Where are the standardization Opportunities ? • What are the company management processes that enable the opportunities to be leveraged ? • How are the voice(s) of the customer(s) in an integrated technology supply chain coordinated to achieve non conflicting and mutually beneficial standards ?

  11. Rockwell Automation Standards Roadmap Templates Key:

  12. 6 Most Critical Standards - Group

  13. Standards Competitive Influence - Group Following Industry Norm Leading Standard 1 Standard 1 Standard 1 Standard 1

  14. Critical Standards Business Group Interdependencies - Group Group1 Group4 Group5 Group2 Group3 Standard 1

  15. North America Asia-Pacific Regional Standards Focus - Group Europe South America Standard Summary - Summary of current competitive position - where with regard to the rest of industry. Commercial Competitive Position Leading Industry Norm Following Key:

  16. 10 Most Critical Standards

  17. Critical Standards Business Group Interdependencies - Top 10 Potential Opportunities

  18. Critical Standards Business Group Interdependencies - Top 10 Potential Opportunities

  19. Impact Of Culture On Standards Key:

  20. Standards Is a Participation Process • Leadership based on Sponsored (Funded) Participation • Consensus based on majority of participating individuals • International, Regional, National Interests • Employee, Professional, Individual Interests • Government, Industry, Organization Interests • Participation Strategies • Lead, Participate, Monitor • Promote, Permit, Protest • Success is usually a compromise between participants • Win 80:20:00 where 20 does not impact negatively • Win 70:20:10 where 10 impacts negative • Loss 70:10:20 where 20 represents negative impact • Other shades of gray in between

  21. Individual Goals/ Views / Actions • Dependant upon their sponsor • Dependant upon their national culture • Government, Education, History, Language • Dependant upon their own Character • Standards……a single process; multiple scenarios • Voluntary Standards created by Industry adopted by Government • Regulations specified by Government , adopted by Industry

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