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Introduction to Content Management: Understanding Data and Information

This course provides an in-depth overview of Content Management, distinguishing between data and information. It covers the fundamental differences where data is raw, discrete, and context-free, while information is processed, continuous, and context-laden. Key concepts include the nature of content, the importance of metadata in making information usable, and the various organizational strategies based on audience and purpose. The course focuses on management principles that ensure predictability and control over processes and infrastructure in Content Management.

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Introduction to Content Management: Understanding Data and Information

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  1. LIS 549 U/TU: Intro to Content ManagementFall 2003 * Bob Boiko * MSIM Associate Chair Content and Management

  2. Data vs. Information Data is: • Raw (unprocessed) • Discrete (small chunks) • Non discursive • Out of context LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  3. Data vs. Information Information is: • Processed • Continuous • Discursive • Context laden LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  4. What is content? • Information put to use • Information plus metadata • Information for a purpose Something contained LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  5. Information Put to Use • Information corralled and marshaled for a reason • Information gathered up and made to do work • Information choppedinto usable chunks with the less useful parts discarded LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  6. Information Plus Metadata • Metadata boils down the meaning and context of information into a form the computer can handle • Metadata contains the information and makes it useful • Database and XML technologies manage metadata LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  7. Content and Purpose • To make info useful you must organize it • There are an infinite number of ways to organize • The one you choose depends on your purpose • What types of audiences? • What types of information? • What sorts of staff? • What aspects of each piece of information • To each audience? • From each staff person? LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  8. What Content is made of Format Structure • What it looks like • How it lays out • What each part “is” • How it relates to the other parts LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  9. Management

  10. The essence of management is control • Control • In the sense of predictability and standardization. • Not in the sense of arbitrary power • Control of • The process • The significant players • The infrastructure LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  11. The process of CM LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  12. The players of CM LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

  13. The infrastructure of CM LIS 549 U/TU: Intro to Content Management * Fall 2004 * Bob Boiko * MSIM Associate Chair

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