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iPhone 4 Sales Surge in China, Demand Vs. Supply Dilemma

iPhone 4 sales in China skyrocket as demand outstrips supply. The noticeable gap between quantity demanded and supplied is causing a stir in the market. With over 40,000 iPhones sold in one day compared to 100,000 in six weeks for the previous model, the dynamics have shifted. What will be the impact on demand and supply in 2010? The winners and losers are clear, while the implications for other smartphone companies remain uncertain. Should Apple sell the iPhone 4 all at once or gradually to meet demand and avoid risks?

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iPhone 4 Sales Surge in China, Demand Vs. Supply Dilemma

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  1. SALES OF iPHONE 4 IN CHINA Too much people! Lack of iPhone 4???

  2. Statistic • iPhone 4 MORE THAN 40,000 (1 day) • Pre iPhone 100,000 (6 weeks)

  3. What’s going on? • Quantity Demanded • Quantity Supplied ←Prediction

  4. If my theory is true… Change in Demand and Supply for sales of iPhone 4 in 2010

  5. According to my research… Change in Demand and Supply for sales of iPhone 4 in 2010 LIMITS iPhone 4

  6. REAL GRAPH Change in Demand and Supply for sales of iPhone 4 in 2010 Loss??

  7. Winner & Loser • Winner: Apple, Consumers in China (people who actually bought iPhone 4), Unicom • Loser: Consumers in China (people who couldn’t get iPhone 4), China Mobile, China Telecom • Unknown: Other smartphone companies, iPhone related goods companies

  8. Analysis • Sell iPhone 4, all at once • Sell iPhone 4, gradually

  9. \TAKES TOO MUCH TIME!/ \GALAXYYYYYY SAMSUNG!!!/ \BOOOOOOOOOO/

  10. \I didn’t get one YET!!!/ \ME TOO!!/

  11. Which one is better? 2. Sell iPhone 4, gradually • Everyone can get iPhone • Low risk • Can control the quantity supplied

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