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Neenah Paper , Inc. Luxury Packaging

Neenah Paper , Inc. Luxury Packaging. Neenah Packaging and Label Papers. Agenda. Why do we have the right to win? Market size, size of the prize. Tools for success . What will the packaging and label lineup look like?. Why do we have the right to win with packaging and label?.

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Neenah Paper , Inc. Luxury Packaging

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  1. Neenah Paper , Inc.Luxury Packaging Neenah Packaging and Label Papers

  2. Agenda • Why do we have the right to win? • Market size, size of the prize. • Tools for success. • What will the packaging and label lineup look like?

  3. Why do we have the right to win with packaging and label? • Production experience and success in the luxury segment • Unique products and strong brands • Ability to make custom products i.e. color, finish, weight, furnish and sizes • Ability to make short runs (10,000 lbs) • Ability to deliver quickly to customers • Full beater dyed colors ranging from naturals to deep rich colors • 37+ distinctive finishes for texture and feel • Regional Packaging an Label specialists • FSC, Green-e Certified, Green Seal, Carbon Neutral • Domestic supplier: made in the USA

  4. Total Packaging Market Figures from Diversifying with Packaging Services, C. Ted Namur IV, NAPL Books

  5. Packaging sales through April

  6. “Wow Factor” • Beautifully packaged products drive a higher selling price • They entice a consumer to pick up a product when walking down the aisle or selecting between brands. • Products packaged in Neenah Paper often proves to be what differentiates them from the other coated or board cartons within their categories • Unique packages and highly decorated packages will continue to be a trend • Secondary packaging creates a strong visual impression and is particularly effective in upscale retail environments and especially during the holidays

  7. Products: Box wrap/Setup Boxes 60# up to 80# text Folding carton- Make and stock 16 pt up to 24 pt Bag paper Ranges from 80# text up to 80# cover and sometimes higher 80# text to 100# text works best in automated bag converting machines Bag paper furnish run to higher moisture and with more soft wood stocked in 85# Hang Tags Virtually any of Neenah’s papers can be utilized as hang tags. Cover weights tend to be the norm. Scent/Blotter Cards Neenah Blotter paper Label Papers Estate Label, Classic Label Packaging papers will be a combination of stock and special make

  8. Luxe Papers for Folding Cartons promotion Contains stock products 15 pt to 21.5 pt caliper Luxury Packaging Brochure Showing the many specific packaging applications using Neenah papers and the specifics around each application. Bag Paper Stock program Swatch book featuring 5 recycled stocking items with 5 distinctive finishes. 4 items contain 30% pcw and one item contains 100% pcw. Mgf’d for strength and convertibility. Sample bags Luxe Kit Contains samples of Set Up Box, box wrap, retail bags, wrapping paper, hang tags and label stock. Environment 18 pt Folding board Folding carton piece demonstrating folding techniques 100% pcw Special Make tool Custom make tool featuring all the available finishes both on and off machine Hang tags sample pack Hang tag tool featuring a combination of fine paper and tech products Neenah Blotter Paper Swatch book featuring absorbent and printable blotter papers Suitable for cosmetic scent strips Wine Label Folder Wine Label folder featuring Estate and Classic Label papers Tools needed to be successful are different from our traditional business

  9. Neenah Packaging & label Papers • Bags • 5 items from quick turn program • All 85# White • Oxford, Broad Cloth,Smooth, Canvas, Pearlized • Stock items • Environment Desert Strom • Environment Black • SUNDANCE® Felt Ultra white • Make items • Gainsborough bags stock • Boxes • Environment 18pt • Environment Black • Environment Desert Strom • ESSE® Pearlized • CLASSIC® Linen • CLASSIC COLUMNS® • SUNDANCE® Felt • Hang Tags • Environment 18pt • Environment Black • Environment Desert Strom • ESSE® Pearlized • CLASSIC® Linen • CLASSIC COLUMNS® • SUNDANCE® Felt • OXFORD

  10. Branded products are needed for many reasons • Products will be branded product. • Expectation is majority will be special make • Branding with help hold the specification • Environmental certification tied to the brand will help the sale • Brands intended for the packaging line • CLASSIC CREST® Papers • CLASSIC COLUMNS® • SUNDANCE® • ENVIRONMENT® • ESSE® • GAINSBOROUGH ® • OXFORD® • ESTATE LABEL® • CLASSIC WINE LABEL® • NEENAH BLOTTER PAPER®

  11. Label Paper • Estate Label • #4, • #8 • #9 • PC 30 • PC 100 • Classic Wine Label • Linen • Laid • Felt • Smooth • Other branded items • CORONADO® SST Stipple • SUNDANCE® Felt • Environment • Teton

  12. Marketing brief

  13. Marketing brief cont.

  14. Questions?

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