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Pricing Your Interactive Advertising

For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5

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Pricing Your Interactive Advertising

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  1. For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1 Audio may be recorded… for “training purposes.” Pricing YourInteractive Advertising Run it up the flag pole and see if anybody salutes! John Potter VP/Director Radio Training Academy jpotter@rab.com

  2. Here’s What We’ll Cover • Available local online revenue • Who is getting it • The difference between National and Local sales • The pricing models • Recommendations on how to price your Interactive advertising • Variables based on ad product Pricing Interactive

  3. Search • Word ads • Preferred placement • Bid pricing • Google’s AdSense and Audio Ads Pricing Interactive

  4. Bid Pricing • Google, Yahoo, others • Search and display • Advertiser submits bid on CPM, CPC, CPA… • Highest bid ad runs or word ad is displayed Pricing Interactive

  5. Example • Newspaper is selling at $20 CPM • You have 100,000 page views per month • You sell a display ad (banner ad) that will display on every other page • That’s 50,000 impressions per month • $20 X 50 = $1,000 per month Pricing Interactive

  6. Questions?

  7. UPCOMING RAB WEBINARS Tuesday, 3/25 Co-op Funding 101 (including Internet co-op) Thursday, 3/27 Written Proposals That Close! Tuesday, 4/1 Classified Intelligence – Positioning Radio For Classified Revenues

  8. Pricing YourInteractive Advertising Run it up the flag pole and see if anybody salutes! John Potter VP/Director Radio Training Academy jpotter@rab.com Consumer Marketing

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