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DVD market in Ukraine

DVD market in Ukraine. Viktoriia Buriak, CE and Photo sector viktoriia.buriak@gfk.com. 2. 3. 4. Competition in main segments. Segmentation by channels, online/offline. Conclusions. Agenda. 1. Total market overview. PRJ 71588 - RG 1833545 - RP 9574308 - ID 296479462. TH1 / SH1.

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DVD market in Ukraine

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  1. DVD market in Ukraine Viktoriia Buriak, CE and Photo sector viktoriia.buriak@gfk.com

  2. 2 3 4 Competition in main segments Segmentation by channels, online/offline Conclusions • Agenda 1 Total market overview

  3. PRJ 71588 - RG 1833545 - RP 9574308 - ID 296479462 TH1 / SH1 2012-04-03 14:38:20 DVD-PLAYER/REC. Sales Ths. Units,Price UAH Jan 10-Dec 10 - Dec 11 Ukraine Coverage 82 %% Total market 2011 668 Ths units 288,3 Mio UAH

  4. PRJ 71588 - RG 1833545 - RP 8295181 - ID 245843522 TH1 / SH1 2012-04-03 14:40:06 DVD-PLAYER/REC. Growth rate to Prior year YTD'09 vs YTD'10 Ukraine

  5. 2 Competition in main segments

  6. Segment’s share 69,2% in Value in 2011

  7. Segment’s share 8,3% in Value in 2011

  8. PRJ 71588 - RG 1833545 - RP 9117695 - ID 261910715 TH1 / SH1 2012-04-03 16:26:25 DVD-PLAYER/REC. Wgt. Avg. Distribution Total Dec 10 - Dec 11 Ukraine BLU-RAY PLAY.

  9. 3 Segmentation by channels, online/offline

  10. PRJ 71588 - RG 1833545 - RP 8885401 - ID 255820046 TH1 / SH1 2012-04-03 16:42:04 DVD-PLAYER/REC. Sales Units % Jan 10-Dec 10 - Dec 11 Ukraine

  11. PRJ 71588 - RG 1833545 - RP 12778340 - ID 307460746 TH1 / SH1 2012-04-03 16:41:09 DVD-PLAYER/REC. Sales Units % Jul 11 - Dec 11 Ukraine

  12. Conclusions Last year was not very successful for DVD market, sales have dropped for 17,1% in units and 15,6% in value. Developing segment Blue ray players showed expected growth for 90% due to decrease of average price for these devices. Brands competition has demonstrated decrease of LG’s market share in segment Table DVD for 1,8%. This happened due to low distribution factor comparing with BBK and high average price of LG. In developing segment Blue Ray the situation is much more positive for LG. This is the brand number one in Blue ray players. Thanks to high distribution factor and medium price LG has reached 29,9% in this segment. According to the segmentation by channels LG has weakness in Independent channel (ES/VS/PP). Low distribution is the reason of such dynamics. Internet sales in DVD have dropped as well as total market but in percentage their share stays stable (6,2% in 2011). LG is quite successful in this segment, it’s share has grown for 1,8% in 2011.

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