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5 Reasons Why Blogging is Good for Business

5 Reasons Why Blogging is Good for Business. The modern equivalent of aspirin – a powerful pain-reliever. History . Doogie Houser Media pooh-poohs Media protests Media adopts Businesses ignore Businesses start reading Businesses adopt. Technology leads. Scobleizer Microsoft adopts

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5 Reasons Why Blogging is Good for Business

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  1. 5 Reasons WhyBlogging is Good for Business The modern equivalent of aspirin – a powerful pain-reliever

  2. History • Doogie Houser • Media pooh-poohs • Media protests • Media adopts • Businesses ignore • Businesses start reading • Businesses adopt

  3. Technology leads • Scobleizer • Microsoft adopts • Dozens follow • CEOs catch on • Pre-existing FAME gives a big boost

  4. Inside blogs • Internal communications – better than email • Gets people to contribute who might not otherwise • Saves time and confusion • Makes knowledge more accessible and easier to search • Allows introspection and feedback—improves management skills

  5. The public blog • Honest and open communication with customers builds loyalty, trust, respect • Introspection & feedback improve executive skills and communication • And there’s more…

  6. More pain relief… • Customers have pains • Your product/service can solve • But decision to buy has different pains • Blogging can help solve those!

  7. Decision pains • Solution? • Trust? • Information? • Commitment? • Value? • Process?

  8. Pain relievers • Articles • Testimonials • Press releases • 800 number • Websites • Wikis • Personal contact

  9. 5 Ways Blogs Relieve Pains • How blogging solves decision pains • P – personal • A – active • I – interactive • N – non-commercial • S – simple

  10. 1. Personal • It’s your voice • You speak from the heart • You include tidbits from your life • You refer to real-life situations

  11. 2. Active • You post often • You refer to current affairs • You refer to timely issues • You talk about things happening in your life now

  12. 3. I – Interactive • You invite participation • Links • Blogroll • Comments • Valuable even if not used much

  13. 4. N – Non-Commercial • You are not selling! • No pressure • Readers get to know you as a person

  14. 5. S - Simple • Doesn’t require in-depth research • Should not require extensive legal or PR review (unless… hint: set policy) • No graphic design needed ongoing • Posting is easy

  15. CEO Blogs of Note • General Motors, Bill Lutz, CEO www.fastlane.gmblogs.com • Boeing Commercial, Randy Baseler. VP Mktg www.boeing.com/randy/ • Beth Israel Deaconess Medical Center, Paul Levy, CEO http://runningahospital.blogspot.com • Edelman PR, Richard Edelman, CEO http://edelman.com/speakup/blog/ • Dallas Mavericks NBA, Mark Cuban, owner http://www.blogmaverick.com

  16. More… • JetBlue Airways, David Neeleman, CEO http://www.jetblue.com/about/ourcompany/flightlog • Exodus Capital Advisors, Tom O’Neill, CEO www.buyoutblog.com • Marriott Intl., Bill Marriott, CEO www.blogs.marriott.com • Staubach Co., Roger Staubach, CEO www.rogerstaubach.com • Whole Foods Mkt., John Mackey, CEO www.wholefoodsmarket.com/blogs/jm/ • Unity, David Helgason, CEO www.unity3d.com/blogs/david/

  17. Tools You Can Use • Feedburner – subscribe svc. • Comments/trackbacks – interlinking good for PR/SEO • Article marketing – incoming links to your blog • Use code to help retain visitors <….target=“blank”>

  18. Steps to leverage blog power • Decide what to read • Read • Comment • Review comments/reply • Decide what to write • Write (as often as possible) • Check referral logs, Technorati • Acknowledge readers • Promote your blog • Participate in blog community

  19. Finding time… • Choices: • Set aside X time each day • Do it randomly • Be reactive only • Or • Hire a blog expert • All work best when you participate actively

  20. The end? • Blogging is just the beginning • The Internet opens windows to the mind of humankind • Relieve your customers’ pains • P - personal • A - active • I - interactive • N – non-commercial • S - simple

  21. Some blogs I write • www.blogforbusiness.com • www.biomednews.org • www.swwan.org/blog/ • http://blog.mesothelioma-advice.org/

  22. Happy blogging! Presented by Barbara Payne ReallyGoodFreelanceWriter.com barbara@reallygoodfreelancewriter.com Don’t hesitate to call with questions 216.472.8502 773.292.3294

  23. Tech tips • For SEO, add metatags to website code, use keywords in H1, title bars, etc. • Sign up for Google news alerts • Sign up for RSS feeds to blogs you want to track • Google page rank 1-10 (download free Google toolbar) • Alexa toolbar (gives actual #s) • Get links from popular sites • Open Google Analytics account (FREE demographics on visitors by keyword)

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