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Fixit

Fixit.com. An Engr-145 OAP Project by: Michele Dragoescu , Scott Galey, Jesus Salas, Ben Schley and Travis Urban. Concept. Old friend from high school. Family. Contact from Hardware store. Carpenter down the road. Friends. Fixit.com. Day laborers in town. Company Z with nice ad.

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Fixit

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  1. Fixit.com An Engr-145 OAP Project by: Michele Dragoescu, Scott Galey, Jesus Salas, Ben Schley and Travis Urban

  2. Concept Old friend from high school Family Contact from Hardware store Carpenter down the road Friends Fixit.com Day laborers in town Company Z with nice ad Yellowpages Company X close by Google Small business 2 towns away Business numbers and directory info

  3. American Households: 115 M INITIAL CONSUMER TARGET MARKET Moved in last 12 months: 14.4 M Live in a house: 9.8 M According to U.S. Census Bureau Market • $500 billion spent on local services per year

  4. Service Seekers • Want significant price advantage • Minimal transaction time • Need:  Service that requires little time commitment • Willing to give up 20% Service Provider

  5. Business Model INCOME Major Expenditure Advertising Educate market Advertise Fixit.com Marketing Fixit.com & Advertising Transaction Fees

  6. The Competition • Lots of small players • Uneducated consumers • Penetrate “word of mouth” • Educate Fixit.com $ucces$

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