1 / 14

Project Agape

Project Agape. Project Agape. Causes on Facebook. June 12 th , 2007. Introduction & Background. Who We Are. Joe Green, Co-founder and President Founder of Essembly.com, the first political social network. Worked for political campaigns at national, state, and local level.

ember
Télécharger la présentation

Project Agape

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Project Agape Project Agape Causes on Facebook June 12th, 2007

  2. Introduction & Background Who We Are • Joe Green, Co-founder and President • Founder of Essembly.com, the first political social network. • Worked for political campaigns at national, state, and local level. • Early collaborator on Facebook • Sean Parker, Co-founder and Chairman • Co-founded Napster, Plaxo and Facebook, serving as chief executive or president of each. • Guided Facebook through explosive growth, making it one of the most trafficked sites on the Net. • Pioneered strategies for online network growth • Peter Thiel, Board Member and Investor • Co-founded PayPal in 1998 and served as Chairman and CEO; sold to eBay in 2002. • Early investor in Friendster, YouTube and Facebook. 4

  3. Introduction & Background Social Networking: People Online Are Real People • Internet used to be niche and separate from real world • Unique to social networking: massand extension of real identity • Myspace: over 120 million members, attracting 230,000+ new members per day • Facebook: over 20 million users, with over 80% of college students members 5

  4. Introduction & Background Social Validation: Driving Social Networks Action Validation Share video Comment: “That’s cool.” Post comment Receive Response Add friend Accept Request Start a group Someone joins … 6

  5. Growing exponentially each year, from $250 million in 2000 to more than $4.5 billion in 2005 More than doubled amongst largest organizations from 2005-2006 Costs up to $1.25 to raise $1 from new donor through direct mail, more than $0.63 through telemarketing, but less than five cents online Still only represents 2-3% of the $200 billion in individual giving in the U.S. Introduction & Background Online Giving Sources: Network for Good, ePhilanthropy Foundation, Chronicle of Philanthropy Page

  6. Introduction & Background Online Activism • Rise and importance of political blogosphere • 28% of Americans that read blogs take a public action as a result of something they read on a blog (16.8 million people) • Relation between blog communities and nonprofit ‘giving circles’ Visual map: Community Structure of Political Blogs Source: The Bivings Report, “Trends in Political Blogging” Page

  7. Introduction & Background Social Validation Drives Giving 7

  8. Site Overview Network Growth By Design • Distribution key challenge for all consumer websites • Co-founder Sean Parker pioneered strategy for building network exponentially • Viral works by: • 1) Change “invite prompt” to something with immediate value • 2) Tracking three inflection points in propagation 13

  9. 3 1 2 Next Steps Set up Non-Profit Page Basic information Specific project information Upload your logo 24

  10. Site Overview Payment • Cause selects non-profit as beneficiary • Input payment info JustGive • 4.5% processing fee (3% JustGive, 1.5% Project Agape) • Donor can opt-in to share information • Info sent in a monthly letter with check via post • Free real-time report also available 22

  11. Thank you! Contact: Randall Winston, Director, Non-Profit Relations randall@project-agape.com

More Related