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How to Build, Grow and Control Your Wholesale Brand Image

At first sight, developing your wholesale brand seems to contradict everything that your wholesaling and distribution business stands for. Think about it for a minute. You’ve been dutifully supplying products to your retail customers for years. Now you want to break out of your anonymity and stand on your own with a brand identity.<br><br>We suggest that you leverage technology and build your wholesale brand for your retail customers first. Taking the next step by selling directly to individual consumers is going to take time and deep pockets.

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How to Build, Grow and Control Your Wholesale Brand Image

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  1. HOW TO BUILD, GROW AND CONTROL YOUR WHOLESALE BRAND IMAGE

  2. AT FIRST SIGHT Developing your wholesale brand seems to contradict everything that your wholesaling and distribution business stands for

  3. THINK ABOUT IT FOR A MINUTE Now you want to break out of your anonymity and stand on your own with a brand identity

  4. Growing your wholesale brand is just part of your overall wholesale marketing strategy

  5. WE SUGGEST Leverage technology and build your wholesale brand for your retail customers first

  6. Taking the next step by selling directly to individual consumers

  7. The Way Ahead For Your Wholesale Business

  8. Envious about all the software and hardware unicorns that are popping up around you Embark on a new wholesale business strategy to find your next grocery unicorn

  9. Wholesaling and Distribution Brands Today

  10. Name the top three wholesale or distribution brands that come to your head

  11. There’s probably no incentive for branding since the business model is simply being the  MIDDLEMAN  Buying and selling of goods

  12. THE MANUFACTURER PRODUCES THE GOODS AND OWNS THE BRAND ON IT

  13. Do Wholesale Brands Even Matter?

  14. AS A CONSUMER You look for products that carry your favorite brand name of, say, orange juice You go to various retail supermarkets or grocery stores PURCHASE IT You wouldn’t care if the distributor was ABC or XYZ

  15. Developing a Wholesale Brand Strategy

  16. WHAT IF YOU BOUGHT ORANGE JUICE IN BULK FROM THE GROWERS IN FLORIDA?

  17. Consumers will link your products to value and quality at low prices FUSS-FREE GENERIC PACKAGING

  18. You’ll need to forge an uneasy alliance with retail buyers so that your mono-brand can sit in their stores to be sold

  19. Think Through Your Wholesale Brand Strategy Carefully

  20. THINK OUTSIDE THE BOX Kiosks at farmers markets Pop-up stores Refrigerated food trucks

  21. They own the brands of the products that you are distributing and you will be seen as a competitor

  22. Rethink Your Wholesale Brand and Image

  23. CORPORATE MAKEOVER With a new logo letterhead Email signatures New website REVISIT YOUR BUSINESS ROOTS AND VALUES

  24. Wholesale brand logo and colors reflect your business values. Make sure that this logo is consistent across different media

  25. Up Your Wholesale Customer Service

  26. WALKING IN STEP WITH THE NEW BUSINESS DIRECTION AND FOCUS Your brand values need to be reinforced and filtered down, starting from the top

  27. Make Every Customer Interaction Count!

  28. Make sure that your corporate values are placed in a prominent position in the office and warehouse so that all your sales reps and staff can see them

  29. Ensure that every customer interaction is noted and shared with teams by using notes and tasks in your inventory management software

  30. Make It Easy For Customers To Buy From You

  31. Another way to deliver exceptional service is to let your retail customers buy from you 24/7 Inventory Management Software Features

  32. Make the purchasing experience a friction-less one by offering a  B2B e-commerce platform such as EMERGE Cart

  33. Launch Your Mono-Brand Product

  34. Divide your customer base as they question your motives and wholesale strategy

  35. Mono-brand - stamp your wholesale business name on a variety of products for brand awareness and recognition Packaged in a more generic manner

  36. The Consequences of Launching a Mono-Brand

  37. Regular suppliers and manufacturers are likely to leave you. They own the brands that you distribute Wholesale-branded products in hand, you need to approach your retail customers carefully Quickly seek additional sales channels now that you’re in control of your own branded product

  38. EFFICIENCY AND SPEED ARE KEY TO YOUR BUSINESS

  39. READ THE ENTIRE BLOG https://emergeapp.net/wholesale-business/wholesale-brand/

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