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RETAILING

RETAILING. C HAPTER 17. Which company best represents which utilities?. CLASSIFYING RETAIL OUTLETS. Form of Ownership Independent Retailer Corporate Chain Contractual System Level of Service Self-Service Limited Service Full-Service. CLASSIFYING RETAIL OUTLETS. Merchandise Line

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RETAILING

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  1. RETAILING CHAPTER 17

  2. Which company best represents which utilities?

  3. CLASSIFYING RETAIL OUTLETS • Form of Ownership • Independent Retailer • Corporate Chain • Contractual System • Level of Service • Self-Service • Limited Service • Full-Service

  4. CLASSIFYING RETAIL OUTLETS • Merchandise Line • Depth of Line • Breadth of Line • Scrambled merchandising • Hypermarket • Intertype competition

  5. Breadth versus depth of merchandise lines

  6. Supercenters are a popular store format.

  7. Forms of nonstore retailing NONSTORE RETAILING

  8. Positioning a Retail Store: Retail positioning matrix

  9. The retailing mix

  10. RETAILING STRATEGY • Retailing Mix • Retail Pricing • Shrinkage • Off-price retailing • Store Location • Central business district • Regional shopping centers • Community shopping center • Strip location • Power center • Retail Image and Atmosphere

  11. The Wheel of Retailing

  12. The retail life cycle

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