What’s Your Mobile Strategy?

1. What’s Your Mobile Strategy? Bentonville/Bella Vista Chamber of Commerce

2. Why does my Chamber need a mobile app? • Smartphones are changing the way we seek and relay information. The mobile device is no longer just a phone used for communication; it is our gateway to the universe and should be the gateway to your brand.  • Engage with your members in a mobile environment. • Members are busy. • There will be 788 million mobile-only Internet users by 2015 Bentonville/Bella Vista Chamber of Commerce

3. What to look for in a smartphone app developer. • Time frame • Cost • Non-member dues • Get referrals • Reporting/Analytics • Push notifications Text/email • News feeds • Social media feeds • Calendar • RSVP to events • QR Scanner Bentonville/Bella Vista Chamber of Commerce

4. Decision made • Time frame can be 3 + months • Plan when you are not selling any publications • Name your app • Make a list of search keywords • Make a timeline • App logo Bentonville/Bella Vista Chamber of Commerce

5. Start your marketing Introduction letter sent to members Dear Bentonville/Bella Vista Chamber Member: We have something new and exciting we are launching – the Bentonville/Bella Vista Chamber Mobile App, for iphone and Android phones, as well as mobile web for Blackberry. We know everyone is on the go, and mobile devices provide a quick and comprehensive route to get instant information and instant savings. As a member in the BBV Chamber of Commerce, your business will automatically be listed in the app, which will be available to all members. The app will be a critical tool for your business to reach other members, as well as drawing in business from anyone in the Northwest Arkansas area and surrounding areas. Users will search for members (your business!), receive special offers (from you), and find your business with geo‐location and mapping technology. We will be promoting this free smartphone download in all of our communications, meetings, and more. MetroMedia, will be producing the app for us to be launched August 5, 2011. It is the best chamber app in the country. The sales representative at MetroMedia is Andy Garcia. Andy is already receiving calls from members for app sponsorships, as there is a lot of excitement to promote your business in mobile. To secure one of the app sponsorships, please call or e‐mail Andy at 913‐375‐7337 or agarcia@metromediapublishers.com. There is only one Exclusive Title Sponsor that appears on every page of the app. We are allowing 10 presenting sponsor positions that have premium placement on page two. With the Premium page you can incorporate your business contact information, online scheduling, video, pictures, links to your website, catalogs, and so much more. Plus, jump to the top of the directory search, and your company will appear on the geo-search “Near Me” mapping app page. Go to www.shop.chambertogo.com to reserve your premium page (plus, the bonus of Near Me and top spots on the directory search) for only $95 for 2011-2012. We hope you will take advantage of this opportunity to market your business to other Chamber members. We appreciate your continued support and involvement with the Bentonville/Bella Vista Chamber. Sincerely, Tammy Tammy Thurow VP Marketing/Membership 479.273.2841 tthurow@bbvchamber.com Bentonville/Bella Vista Chamber of Commerce

6. Banner ad in your email signature Bentonville/Bella Vista Chamber of Commerce

7. Promote the launch of your app Golf tournaments Farmer’s Market Bentonville/Bella Vista Chamber of Commerce

8. Informational meeting for your members Bentonville/Bella Vista Chamber of Commerce

9. Have a launch party and press conference Bentonville/Bella Vista Chamber of Commerce

10. Give-a-ways Bentonville/Bella Vista Chamber of Commerce

11. Business cards with download instructions Bentonville/Bella Vista Chamber of Commerce

12. Interview with your local news station Allison Woods 5NEWS Anchor/Reporter 2:20 p.m. CDT, August 12, 2011 The Bentonville Bella Vista Chamber of Commerce is the first in Northwest Arkansas to offer a free mobile app for your Smartphone. From restaurants, businesses and hotels you can get the details on theBBVChamber2Go Smartphone app. The app is available for iPhone, Android and mobile web for Blackberry. The particulars about special events, like First Friday, can be found right on your phone. And you can easily discover what's around you with the "Near Me" feature. “They put in that category and if you're a chamber member you will be listed with pinpoints on the map, so if you're looking for a restaurant click on the pinpoint and you'll get the address and phone number," says Tammy Thurow, Chamber VP of Marketing. You can even save a buck or two on the app using business member's coupons. The chamber says the new app will make navigating the city easier for residents and visitors. “I think that everybody now kind of lives with their smart phones, and that's the way the World is going. So, for us an email blast is great but an app that somebody can tap on their phone pull up the information and go from there is just terrific," says Ed Clifford, Chamber President. The chamber expects to add more features to the app in the future Bentonville/Bella Vista Chamber of Commerce

13. Advertise on digital billboards Bentonville/Bella Vista Chamber of Commerce

14. Radio advertising 30 second spot • The Bentonville/Bella Vista Chamber of Commerce now supports you on the go! The BBVChamber2Go makes your membership even more rewarding, putting its invaluable resources right in the palm of your hand. With your BBVChamer2Go mobile application you get: • Full member company directory • Instant member and chamber newsfeeds • Up-to-the-minute event updates and notifications • Exclusive Bentonville/Bella Vista offers and deals • Chamber Facebook and Twitter feeds • Other interactive content, including click to call, mapping and video feeds • Experience even greater benefits from Bentonville/Bella Vista Chamber of Commerce - now as mobile as you are! click to listen Bentonville/Bella Vista Chamber of Commerce

15. Press release in newspaper, magazine and Chamber website Bentonville/Bella Vista Chamber of Commerce

16. Local magazine Bentonville/Bella Vista Chamber of Commerce

17. After launch - New banner ad at signature line Bentonville/Bella Vista Chamber of Commerce

18. Letter to members announcing the launch Bentonville/Bella Vista Chamber of Commerce

19. App icons on Chamber website, QR codes on printed material Bentonville/Bella Vista Chamber of Commerce

20. Promoting the chamber on the app Bentonville/Bella Vista Chamber of Commerce

21. After launch tips • Add the app as a benefit to membership • Train on the use of the app at new member orientation • Keep app info in weekly email blast • Keep the email signature • Add some helpful tips in articles in your weekly email blast. Bentonville/Bella Vista Chamber of Commerce

22. Tammy Thurow VP Marketing/Membership Bentonville/Bella Vista Chamber of Commerce Bentonville, Arkansas 479.273.2841 tthurow@bbvchamber.com bbvchamber2go bbvchamberTammy facebook.com/bbvchamber linkedin.com/in/tammythurow Bentonville/Bella Vista Chamber of Commerce