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Volkswagen GTI

Volkswagen GTI. MaTT Shweta Agata. Volkswagen to Rely Solely on IPhone App for GTI Launch. Year 2006: GTI spent $60 million on a big-budget blitz with lots of network TV. Traditional TV Comm er cial

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Volkswagen GTI

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  1. Volkswagen GTI MaTT Shweta Agata

  2. Volkswagen to Rely Solely on IPhone App for GTI Launch • Year 2006: • GTI spent $60 million on a big-budget blitz with lots of network TV. • Traditional TVCommercial • CBS' "NCIS," the most-watched show for week ending Oct. 18 2009, reached 21 million viewers and commands an average price of $130,000 for a single 30-second spot.

  3. October 2009 • Launch of newest-generation GTI exclusively on an iPhone app • Virtual Showroom • Iphone Video Game Fact: • In September 2009, Apple reported there are more than 50 million iPhone and iPod touch customers worldwide.

  4. The automaker's Real Racing GTI game for the iPhone and iPod Touch in the App Store includes: • motion-controlled car-racing game play like arcade or console counterparts • virtual showroom allowing user to explore the new GTI

  5. Features: • Estimated Cost of apps: $500,000 • Licensed the game • Free Game • Built-in functionality for players to send messages via Twitter and upload game play-videos to YouTube. • Game has incentive beyond entertainment: a chance to win one of the six limited-edition 2010 GTI's .

  6. Question? • Do you think this strategy would work? • Should they solely rely on the Iphone App for advertising? • Will this strategy attract customers and increase the sales?

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