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Casual Games Panel Game Developers Conference San Jose, CA March 8, 2003

Casual Games Panel Game Developers Conference San Jose, CA March 8, 2003 Dave Rohrl Senior Producer, EA Online John Vechey Founder, PopCap Games Steve Meretzky Creative Content Director, WorldWinner.com Jupiter Media Metrix study October 2001 Jupiter Media Metrix study October 2001

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Casual Games Panel Game Developers Conference San Jose, CA March 8, 2003

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  1. Casual Games PanelGame Developers ConferenceSan Jose, CAMarch 8, 2003 Dave Rohrl Senior Producer, EA Online John Vechey Founder, PopCap Games Steve Meretzky Creative Content Director, WorldWinner.com

  2. Jupiter Media Metrix studyOctober 2001

  3. Jupiter Media Metrix studyOctober 2001 • GameUnique Users • 1. Solitaire 46.7 million • 2. Freecell 21.3 million • 3. Hearts 6.6 million • 4. Minesweeper 5.4 million • 5. Spider Solitaire 4.6 million • 6. MS Ent. Pack 4.2 million • 7. 3D Pinball 2.6 million • 8. The Sims 1.6 million • 9. Snood 1.5 million • 10. Slingo 1.5 million

  4. Jupiter Media Metrix studyOctober 2001 • GameUnique Users • 1. Solitaire 46.7 million • 2. Freecell 21.3 million • 3. Hearts 6.6 million • 4. Minesweeper 5.4 million • 5. Spider Solitaire 4.6 million • 6. MS Ent. Pack 4.2 million • 7. 3D Pinball 2.6 million • 8. The Sims 1.6 million • 9. Snood 1.5 million • 10. Slingo 1.5 million • *** 9 out of 10 are casual games ***

  5. Casual Gamers: a definition A person that: • does not self identify as an avid computer, online, or console game player • does not spend more than $200/year on computer, console, or online games or related purchases • is not conversant with most videogame genres or design conventions • typically does not list gaming as one of their primary pastimes

  6. Casual Games: a definition A game that: • favors accessibility over depth • provides a sense of a fairly complete experience in a relatively short time span • exploits some familiar mechanics or interface to create an unique experience • has more of a focus on offering immediate rewards than core games • focuses more on limiting player frustration than core games

  7. [John Vechey demos: Bookworm – PopCap Ningpo Mahjong – PopCap]

  8. [Dave Rohrl demos: Ricochet – Reflexive Entertainment] Gutterball 3D – Skunk Studios]

  9. [Steve Meretzky demos: Tri-Scraper – Prizegames.com Blockwerx – WorldWinner.com]

  10. Genres of Casual Games • Word • Card • Puzzle/Strategy

  11. Genres of Casual Games • Word • Card • Puzzle/Strategy • Casino

  12. Big Shot RoulettePogo.com

  13. Genres of Casual Games • Word • Card • Puzzle/Strategy • Casino • Classic Arcade

  14. AironixAxySoft

  15. 3D PinballMaxis

  16. Genres of Casual Games • Word • Card • Puzzle/Strategy • Casino • Classic Arcade • Trivia

  17. YouKnowIt!Zone.com

  18. Strike A MatchBoxerjam.com

  19. Genres of Casual Games • Word • Card • Puzzle/Strategy • Casino • Classic Arcade • Trivia • Sports

  20. BowlingSkyworks

  21. 8-Ball PoolWorldWinner.com

  22. Genres of Casual Games • Word • Card • Puzzle/Strategy • Casino • Classic Arcade • Trivia • Sports • Classic Board

  23. ChessYahoo.com

  24. Hoyle BackgammonSierra

  25. Casual Games: Revenue Models • “Sure, more people play casual games than core games, but players won’t pay for casual games.” • “There’s no way to make money making casual games.”

  26. Casual Games: Revenue Models • Retail channel

  27. Casual Games: Revenue Models • Retail channel • Ad-supported

  28. Casual Games: Revenue Models • Retail channel • Ad-supported • Downloadables

  29. Casual Games: Revenue Models • Retail channel • Ad-supported • Downloadables • Pay-to-play

  30. Casual Games: Revenue Models • Retail channel • Ad-supported • Downloadables • Pay-to-play • Skill games/cash prizes

  31. Casual Games: Revenue Models • Retail channel • Ad-supported • Downloadables • Pay-to-play • Skill games/cash prizes • Advertainment

  32. Casual Games: Revenue Models • Retail channel • Ad-supported • Downloadables • Pay-to-play • Skill games/cash prizes • Advertainment • Bundling

  33. Q & A

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