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Promoting a Band on Little Money: An Analysis of Methods and Techniques

Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor Rationale for pursuit: Music distribution through the web Uniqueness of band/Band image Effective Communication Band Image: Connecting What does Fusion like? What do the fans like?

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Promoting a Band on Little Money: An Analysis of Methods and Techniques

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  1. Promoting a Band on Little Money: An Analysis of Methods and Techniques Senior Thesis Jen Tracy-O’Connor

  2. Rationale for pursuit:

  3. Music distribution through the web Uniqueness of band/Band image Effective Communication

  4. Band Image: Connecting What does Fusion like? What do the fans like? Walk the Walk, Talk the Talk

  5. Unique Story Human Interest Entertain!

  6. Effective Communication (w/ the press) Individual Connections Know your stuff!

  7. Getting Publicity

  8. Press Kit: Biography Photos Upcoming Events Demo

  9. Projects: Putting together a press kit Making a Bio Video GET READY TO WATCH THE MOVIE CLASS!!!

  10. Example of Success Topic Expert: Bill Kruger Lisa uses: - Web + New media - Defined Image - Terrific Etiquette

  11. Works Consulted “Approach the Media.” Promote Your Music. 2007. BBC One Music. 28September, 2007. “Controlling Your Image.” Promotion. 2007. One Music. 28 September2007. Dubber, Andrew. New Music Strategies: 20 Things You Must Know AboutMusic Online. NewMusicStrategies. 15 September 2007. Fisher, Jeffrey P. Ruthless Self-Promotion in the Music Industry.Boston: Thomson Course Technology, 2006. “Put Together a Press Pack.” Promotion. 2007. OneMusic. 28 September2007.

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