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Eminenture’s Strategy of Internet Marketing PowerPoint Presentation
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Eminenture’s Strategy of Internet Marketing

Eminenture’s Strategy of Internet Marketing

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Eminenture’s Strategy of Internet Marketing

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  1. Eminenture’s Strategy of Internet Marketing

  2. What Will We Do? • Initial Review and Analysis • On Page Optimization • Off Page Optimization • Content Marketing • Social Media Optimization • Search Engine Optimization (SEO) • Search Engine Marketing (SEM) • Email Marketing • Reporting and Analysis Eminenturetech.com

  3. 1. Initial Review and Analysis • Number of Keywords/Phrases: • Researching keywords • Suggesting keywords • Sending for client’s approval • Considering his/her recommendations • Finalizing the most accurate keywords Eminenturetech.com

  4. 1. Initial Review and Analysis • In-depth Site Analysis: • Visiting website • Report making of its strategy for traffic • Checking visitor’s loyalty and crawling • Analyzing shortcomings, like broken links • Quality check of the content • Analyzing targeted keywords • Need of campaigning or not • To whom are targeting • To whom should be targeted Eminenturetech.com

  5. 1. Initial Review and Analysis • Back Link Analysis: • Total number of links • Unique domain • Number of unique domain • Anchor text usage • Fresh/incoming links • Page performance • Link quality Eminenturetech.com

  6. 1. Initial Review and Analysis • Competitor Analysis: • keyword research • Identify top competitors • Analyze competitors • Analyze topical authority • Establish industry averages • Social media and content audit • Determine your barrier to entry and strategy Eminenturetech.com

  7. 1. Initial Review and Analysis • Google Penalty Check: • Google Analytics • Google Webmaster Tool • Moz Rank Tracker • Search Metrics • Algorithmic penalty • Check indexing Eminenturetech.com

  8. 1. Initial Review and Analysis • Duplicate Content Check: • Track down plagiarist • Get a list of sources • Percent of matched content • Check the originality of content • Automatically monitor content for plagiarism Eminenturetech.com

  9. 2. On Page Optimization • Title Tag Optimization • Meta Tag Optimization • Image ALT Tag Optimization • Anchor Tag Optimization • H1/H2 Tag Optimization • Canonicalization • Sitemap Generation • URL Optimization • Internal Interlinking • XML Sitemap Generation & Generation • ROBOTS.TXT Implementation • Website Page Load Optimization Recommendations • Existing Content Optimization • Google Analytics Set Up • Google Webmasters Set Up Eminenturetech.com

  10. 3. Off Page Optimization • High PR Directory Submission • Local Listing Optimization • Social Bookmarking • Classified Submission • Image Promotion & Submission • Google+ Local Page Set-up • SEO Targeted Blog Comments • Manual Search Engine Submissions • Question & Answer Submissions • Business Listing Eminenturetech.com

  11. 4. Content Marketing • Article Writing & Submissions • Press Release Writing & Submission • Blog Posting • Guest Blog Posting • Web 2.0 Profile Creation • Infographic Creation & Distribution • Video Creation & Submission Eminenturetech.com

  12. 5. Social Media Optimization • Major Social Media A/C’s Set Up • Facebook Posts • Twitter Tweets • Google Plus Posts • Facebook Genuine Likes • Youtube Account Set Up • Video Marketing • Facebook/ Twitter/ Youtube Design Set Up Eminenturetech.com

  13. 6. Search Engine Optimization (SEO) • SEO Automation • Assessing your industry traffic potential • Identifying keyword opportunities for your sites • Identifying related relevant terms • Interlinking site’s pages and links • Getting all key optimization Eminenturetech.com

  14. 7. Search Engine Marketing (SEM) • PPC: • Campaign Marketing • Target keywords via PPC ads • Maximum CPA target • Setting up Adwords account • Running campaign with tracking of conversion • Optimizing campaign settings • Running re-marketing campaign • Accessing negative keywords • Optimizing ad copies & landing pages • Cost per impression Eminenturetech.com

  15. 8. Email Marketing • Selecting an email provider • Sending Newsletters • Preparing streamlined contacts • Determining the purpose • Investing in great copy • Keeping the subject in spotlight • Setting up tracking • Testing and Refining Eminenturetech.com

  16. 9. Reporting and Analysis • Fortnight report generation • Monthly report generation • Suggestions to improve • Tailored solutions • Search Analytics • Web Analytics Eminenturetech.com

  17. OUR SEO PLANS ADVANCED PREMIUM STARTER BASIC Rs. 6,608 Rs. 13,216 Rs. 19,824 Rs. 26,432 Eminenturetech.com

  18. Thanks for Watching Eminenturetech.com info@eminenturetech.com