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Weu2019re committed to expanding these initiatives to festivals across India through strategic partnerships, community engagement, and systematic waste management approaches. By doing so, we aim to make sustainable celebrations the norm rather than the exception.<br>
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PavingtheWayforaSustainableFutureThroughUsedPETPlasticBottleRecyclingPavingtheWayforaSustainableFutureThroughUsedPETPlasticBottleRecycling • FestivalsinIndiaarecelebratedwithimmensedevotionandenergy,servingasatimeofjoy, unity,andtradition.However,thesegrandcelebrationsoftengeneratesignificantwaste,as largegatheringsleadtoincreasedconsumptionandthedisposalofitemslikebottles, containers,anddecorations. • AtHCCB,wesawthischallengeasanopportunitytotakeresponsibleenvironmentalaction. Byaddressingthewastegeneratedduringfestivals,weaimtosetaprecedentforhow collectiveeffortscancreategreenerandmoresustainablecelebrations. • WhatIsaPETBottleandWhyItPresentsaChallenge • OneofthemostsignificantcontributorstofestivalwasteisPET(Polyethylene Terephthalate) bottles.Whilethesebottlesarelight,durable,andconvenient,theypose substantialenvironmentalchallengesifnotadequatelymanaged.Here’swhyPETplastic bottlesareaconcern: • Volume:LargefestivalsresultinmillionsofPETbottlesbeingused,significantly contributingtowaste. • Durability:PETbottles,ifnotrecycled,canpersistinthe environmentfor hundreds ofyears.
ResourceIntensive:ProducingnewPETbottles consumesasignificantamount of energyandrawmaterials. • Despitethesechallenges,PET’srecyclabilityoffershope.Whenproperlycollectedand processed,thesebottlescanberepurposed,reducingtheirenvironmentalimpactand conservingresources. • HowthePETPlasticBottleRecyclingProcessWorks • RecyclingPETbottlesinvolvesasystematicprocesstoensureplasticwasteisrepurposed effectivelyanddoesnotenduppollutingtheenvironment: • Collection:TheprocessbeginswiththegatheringofusedPETbottles through collectiondrivesandsystems,oftentiedtoourfestivalinitiatives. • SegregationandCleaning:Bottlesaresortedandcleanedtoremovecontaminants suchaslabelsandcaps. • ShreddingandPelletizing:Thecleanedbottlesareshreddedintosmallflakes,which arethenmeltedandturnedintopellets. • RecyclingandRepurposing:Thesepelletsareusedtomanufacturenewproducts, includingbottles,clothingfibers,andmore,reducingthedemandforvirginplastic. • Byensuringpropercollectionandrecycling,wecantransformwasteintoavaluable resourceandclosethe loop. • OurSustainableVisioninActionatthePuriRath Yatra • ThePuriRathYatra,oneoftheworld’soldestand largestfestivals,presentedaunique challengeandanopportunityforsustainability.In2024,wepartneredwiththeDistrict AdministrationandPuriMunicipalitytolaunchthegroundbreaking‘UsedPETBottle-Free’ initiative. • HighlightsofOur Initiative: • StrategicCollectionPoints:Wesetupcollectionpointsalongkeylocationssuchas Badadanda,theRailwayStation,andtheBusStand. • Round-the-ClockSupport:Helpdesksoperated24/7toguideattendeesandensure smoothcollectionandtransportationofwaste. • 1000+ Volunteers:Over1,000volunteerswereactivelyinvolvedinspreading awareness,assistingwithcollection,andpromotingsustainability. • Collaborations:Wepartneredwith organizationsliketheY4DFoundation,Odisha • StatePollutionControlBoard,andtheFoundationforClimateProtection(FCP)to amplifytheinitiative’sreachandimpact.
Thisinitiativenotonlyaddressedwastemanagementduringthefestivalbutalsoreinforced the importanceofsustainabilityatlargepublicgatherings. • ExtendingOurEffortstoOtherFestivals GaneshChaturthi • InspiredbythesuccessatPuri,weextendedsimilareffortstoMumbai’sGaneshChaturthi celebrations throughthe‘UsedPET Bottle-FreeGanpatiCelebration’ initiative. • KeyActionsTaken: • DeploymentofvolunteersacrossprominentpandalslikeChinchpokliCha Chintamani, Parel ChaRaja,andParelChaMaharaja. • CollaborationwithAnandana,TheCoca-ColaIndia Foundation,andtheY4D Foundation. • Focusedeffortsoncollecting,sorting,andrecyclingusedPETbottles. • Dussehra • ThegrandMysuruDasara,a10-daycelebrationattractingthousandsoftouristsand devotees,wasanotheropportunitytopromotesustainability.Incollaborationwiththe MysuruCityCorporationandAnandana:TheCoca-ColaIndiaFoundation,welaunchedthe “UsedPETBottle-FreeDasaraCelebration.” • KeyMeasuresImplemented: • Strategicplacementofcollectionbinsandrecyclingstationsatkeylocationssuchas ChamundiHillsandAaharaMela. • Deploymentofdedicatedvolunteersforwastemanagement. • Collaborationwithlocalpartnersforefficientcollectionandtransportation. • Systematicsegregationandrecyclingthroughdesignatedpartners. • ScalingOurVisionforSustainableCelebrations • We’recommittedtoexpandingtheseinitiativestofestivalsacrossIndiathroughstrategic partnerships,communityengagement,andsystematicwastemanagementapproaches. By doingso,weaimtomakesustainablecelebrations thenormratherthantheexception. • Together,let’scontinuecelebratingIndia’srichculturalheritagewhilepavingthewayfora cleaner,greenerfutureforgenerationstocome.