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DISTINGUISHED SPONSORS

DISTINGUISHED SPONSORS

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DISTINGUISHED SPONSORS

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  1. ENTREPRENEURSHIP DIVISION Our 2014 activities are generously sponsored by DISTINGUISHED SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZESPONSORS SPECIAL THANKS TO

  2. Ted Ladd Case Western Reserve University and Hult International Business School AOM Conference 2014 Lean Startup Method for Social Ventures in the Base of the Pyramid

  3. Note to Revision • Slide 10 incorporates the thoughts of the group during our AOM PDW session to expand the Social Venture Canvas.

  4. Agenda • 3 Pillars of Lean Startup Method • Idea, Problems, Solutions, Exercise, Report • Research Agenda • Slides at pubs.tedladd.com • Additions will be incorporated into revision

  5. Kitchen Table Questions • Does the Lean Startup Method work? • Does it work for social ventures in the Base of the Pyramid? • How might it be adapted • for researchers? • for teachers? • for students? • for social entrepreneurs? • What can social e-ship teach traditional e-ship?

  6. Lean Startup Pillars • Business Model Canvas • Customer Development • Minimum Viable Products

  7. Business Model Canvas Osterwalder & Pigneur (2010) BusinessModelGeneration.com

  8. Problems for BOP • Pre-existing demand • Low penetration -> no competition • No market infrastructure • No typical channels • No consideration of social networks • No standard incorporation of Triple Bottom Line

  9. Social Venture Canvas* Social Networks Osterwalder and Pigneur (2010) BusinessModelGeneration.com; Maurya(2012) Running Lean. * no longer for a “business model”

  10. Revised Social Venture Canvas* Social Networks Scaling Osterwalder and Pigneur (2010) BusinessModelGeneration.com; Maurya(2012) Running Lean. *no longer for a business model

  11. Exercise • By table… • What 2+ items would you ADD? • What 2+ items would you OMIT? • Rules for Brainstorming • No initial critique • Capture everything electronically • Report in rounds • Skip duplicates

  12. Customer Discovery Blank (2006) SteveBlank.com • Canvas entries as testable hypotheses • Get out of the building. • Validate or pivot.

  13. Problems for BOP • Difficult to interact with potential customers • Access • Language • Culture • Projection of biases

  14. Solutions for BOP Methods SOURCES Retired BOP entrepreneurs In-country non-profits • Expose context • Product constellation • Activity cycles • Mental models • Social networks • Parallel analogies

  15. Exercise • What 2+ new SOURCES would you add? • What 2+ new METHODS would you add?

  16. Minimum Viable Products • Test hypotheses beyond CustDev • Cheap ≈prototypes • A/B experiments

  17. Problems of MVP in BOP • Distribution • Affordability and indebtedness • Feedback collection • Local saturation limits • Government creep

  18. Solutions to MVP in BOP • Social networks and networked partners • NGOs in micro-finance (only for MVP) • Pay-as-you-go • Market linkage • Replication not expansion • Balancing feedback loops with allies

  19. Research Agenda • Value of Lean method? • Which pillar(s)? • For what kinds of sectors? • For what kind of learners and teams? • Bias in CustDev • Cognitive reactions by entrepreneur and audience to MVPs • Tools for organizing Lean Method • Contributions from Extreme Entrepreneurship to mainstream research

  20. Exercise • Define 2 additional items for research into applying Lean methods to social ventures

  21. Slides • Send team reports to ted@tedladd.com • Revision available tomorrow at pubs.tedladd.com